LifePoint Hospitals(R) Launches First Healthy Recipe Module with Social Media Tools

March 15, 2010

LAMBERTVILLE, N.J., March 15 /PRNewswire/ — With a goal of making communities healthier, LifePoint Hospitals® is leading the fight against heart disease and obesity with healthy recipes and cooking videos. Today, the company introduces an innovative web portal – complete with social media tools – that encourages visitors to post links to healthy recipes to Facebook or Twitter, email, or print for Grandma if she’s not online.

“Since our mission is ‘Making Communities Healthier,’ this is an excellent service we can partner with our affiliated hospitals to provide in their communities,” said Beth B. Wright, LifePoint’s Director of Marketing Services. “Heart-healthy recipes, gluten-free recipes and diabetic recipes are all in high demand from the public.”

Jackson Purchase Medical Center is one LifePoint-affiliated hospital using the site, said Chris Fenoglio, Web and Interactive Marketing Manager. “www.JacksonPurchase.com features the Health eCooking section on its home page and inside the website. The link goes to LifePoint’s consumer health library portal MyHealthHighway.”

Health eCooking Publisher Toni Donina says Baldwin Publishing created a recipe library because consumers want healthy recipes, and hospital websites are the most credible place to find them. Registered dietitians confirm recipes meet national dietary standards.

“Our secret ingredient is professional chefs,” Donina said. “Chefs ensure every recipe is easy and delicious.”

More than 200 health websites offer Health eCooking, but LifePoint is the first to feature the content in a commercial-style portal with social media links and menus.

“Millions of people visit websites everyday for recipes,” Donina said, “so we took ours a step further with beautiful food photos, videos, and social media features.”

About LifePoint Hospitals®

LifePoint Hospitals® is a leading hospital company which provides quality healthcare services close to home. Through its subsidiaries, LifePoint operates 47 acute-care facilities in 17 states. LifePoint is the sole community hospital provider in 44 of the communities it serves. Find more information at www.LifePointHospitals.com. All references to “LifePoint,” “LifePoint Hospitals,” or the “Company” refer to LifePoint Hospitals, Inc. and its affiliates.

About Baldwin Publishing

Baldwin Publishing is the nation’s leading producer of healthy recipes and cooking videos branded for health systems; insurance and media companies; employers; and retailers. We’ve promoted the power of Good Health since 1993.

® Health eCooking is a registered trademark of Baldwin Publishing.

    Renee Gorman, PR

SOURCE Baldwin Publishing

Source: newswire

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