The Home Depot Moves Black Friday From November To Spring
ATLANTA, March 18 /PRNewswire-FirstCall/ — The Home DepotÃ‚®, the world’s largest home improvement retailer, today announced it will implement Spring Black Friday, a weekend of regional door buster deals in preparation for spring, the Company’s biggest selling season. In March and April, prices on hundreds of the most sought after spring products will be significantly reduced including: a variety of live goods and lawn care; outdoor power; eco-friendly gardening products; and patio and grills.
“Spring is our Christmas,” said Craig Menear, executive vice president for Merchandising. “Traffic in our stores is at its highest during the spring season as customers look to take on outdoor projects to improve the appearance of their homes and we want to give them the best deals possible to meet all of their outdoor needs.”
According to The Home Depot customer research, the top home improvement projects customers are looking to take on this spring are lawn and garden maintenance care including: planting fertilizing, cutting and trimming, followed by planting or maintaining annuals.
The Company will implement Spring Black Friday on a market-by-market basis based on climate by geography. Like the traditional Black Friday that occurs the day after Thanksgiving to unofficially start the holiday shopping season, The Home Depot’s Spring Black Friday marks the start of home improvement’s busiest shopping season.
Beginning in the warmer, Southern and Western states on March 18 and in the colder, Northern states at a later date this spring, some of the door buster deals include: a grill that was $379 for under $200, select live goods buy one get one free, and a patio set for under $70.
*Prices may vary across the country.
The Home Depot is the world’s largest home improvement specialty retailer, with 2,245 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China. In fiscal 2009, The Home Depot had sales of $66.2 billion and earnings from continuing operations of $2.6 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.
SOURCE The Home Depot