Spiegel Celebrates 145 years of Timeless Style

March 22, 2010

NEW YORK, March 22 /PRNewswire/ — Spiegel, the iconic American fashion brand which has graced our homes with its luxurious catalogues over the years, is celebrating 145 years of timeless style. It is quite a milestone for the company and for American fashion. As the first catalogue to bring European fashions to the American woman, Spiegel personifies a woman’s everyday fashion and styling needs, creating and embodying a “signature style” in her, for her, and with her.

To commemorate the occasion, Spiegel is taking a new twist to the “big book” that made them famous. First, Spiegel will launch a catalogue celebrating 145 years of Spiegel fashions with powerful imagery, including some of the original catalogue covers since the brand’s inception in 1905. Second, Spiegel, with the help of fashion insiders from top national publications, is developing an editorialized magazine which will include styling and beauty tips for customers to follow, make purchases, and link to Spiegel.com for step-by-step instructional video – creating a perfect synergy with online and offline. Finally, now a thriving eCommerce business as well, Spiegel will continue the celebration to Spiegel.com where additional imagery will be available for customers of all ages to view and celebrate the generational relevancy of the brand. As a thank you to their loyal customers, Spiegel.com will be giving away 145 prizes to lucky sweepstakes winners, including a $1000 shopping spree. Additionally, Zagat’s is celebrating this milestone by creating a limited edition Spiegel branded New York City Shopping Guide ($12). President and CEO, Geralynn Madonna, is thrilled to be promoting this milestone and celebrating our heritage in fashion and reliability with both a dedicated catalogue and new editorial “buy book” for customers to rely on: “Our legacy has always been to give our customers the tools they need to create their “signature style” with quality product at accessible price points. Luxury fabrics, versatile styles, exquisite detailing and a perfect fit – for your body as well as your budget! For 145 years we’ve kept that promise, and we like to think that is why Spiegel has stood the test of time and why Spiegel continues to be the style resource for American women,” states Madonna.

Spiegel recognizes that customers are as ageless as the brand, fulfilling their need to be drawn to the reliable, affordable, and effortless wardrobe building options that have and always will allow her to evolve with the trends of today and tomorrow without compromising her “signature style.”

SOURCE Spiegel

Source: newswire

comments powered by Disqus