drank(TM) Extreme Relaxation(TM) Officially Sponsors The #02 Corrie Stott Racing Chevrolet Impala in NASCAR Nationwide Series

March 31, 2010

HOUSTON and NASHVILLE, Tenn., March 31 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today their proprietary product drank(TM) Extreme Relaxation(TM) will adorn the hood of the Corrie Stott Racing No. 02 Chevrolet Impala for the upcoming Nashville 300 NASCAR Nationwide Series race at Nashville Superspeedway on April 3, 2010.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Piloting the car for Corrie Stott Racing will be NASCAR sophomore Andy Ponstein who is looking to build off of his career-best top-25 finish from two weeks ago at the Scotts Turfbuilder 300 at Bristol Motor Speedway in Bristol, TN.

“We are excited to partner with such a unique brand in drank(TM) Extreme Relaxation(TM),” said Ponstein. “As a race car driver and a father of three wonderful daughters I know firsthand how stressful life can be. Relaxing with a drank(TM) after a long day calms my nerves and helps get me ready for the day ahead of me. I hope that we are able to continue working together as the season progresses to help the Corrie Stott team grow and to help all of our fans ‘slow their roll(TM)‘ by enjoying a drank(TM) whenever they want to relax.”

“When people think of NASCAR, they think of a rush, or burst of energy,” said Peter Bianchi, CEO of Innovative Beverage Group. “We want to change the game. To drive his best, we want our driver to be relaxed and focused after a good night’s sleep, not twitchy and high-strung from drinking the energy infused beverages being shoved at other racers and athletes. Our beverage was created for high speed individuals like Mr. Ponstein to relax him after a day’s work.”

Fans can watch the Nashville 300 on ESPN at 3:30pm EDT on Saturday, April 3, 2010. Fans attending the race in Nashville will have the opportunity to meet Andy Ponstein and sample drank(TM) Extreme Relaxation(TM) on Friday, April 2, from 1:00pm to 2:00pm at the driver autograph session in the Superspeedway Expo area.

drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank(TM) in select markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank(TM). Dubbed the world’s first Extreme Relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll(TM)” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the “Company”), as well as those contained herein, that are not historical facts are “forward-looking” statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management’s Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company’s strategies regarding growth and business expansion, including future acquisitions; (b) the Company’s financing plans; (c) trends affecting the Company’s financial condition or results of operations; (d) the Company’s ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company’s ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email drankpr@beckermanpr.com

SOURCE Innovative Beverage Group Holdings, Inc.

Source: newswire

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