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Unlimited Music Download Service Redefines China’s Mobile Digital Music Landscape

April 8, 2010

Nokia’s Global Mobile Music Leadership Underlined with Launch of DRM-Free
Comes With Music – Service for Millions of Consumers in China

BEIJING, China and ESPOO, Finland, April 8, 2010 /PRNewswire-FirstCall/
– Nokia today further increases its global footprint in the mobile music
space with the launch of its ground breaking service, ‘Comes With Music’, in
China. This announcement sees China’s number one mobile brand drive further
innovation in the music space by introducing the first device and PC-based
free, legal, DRM-free music download service in the world’s biggest mobile
market.

The launch of Nokia’s unlimited music download offering in China adds
further momentum to Nokia’s leadership in the world’s highest growth markets
including Brazil, Russia and Indonesia. The forthcoming launch of the service
in India will add significant scale and differentiation in another critical
market.

In a local partnership with Huadong Feitian, the China launch further
showcases Nokia’s expertise in delivering music services, tailored to local
consumer needs. The service delivers a rich catalogue of local artists,
unique features developed for the Chinese market, and a seamless, high
quality music download experience.

Comes With Music will be available to consumers across China via a broad
range of devices and through an extensive nationwide retail network. At
launch, consumers can get unlimited music downloads with the purchase of any
one of eight devices, to include the Nokia X6 32GB and Nokia X6 16GB, Nokia
5230, Nokia 5330, Nokia 5800w, Nokia 6700s, Nokia E52 and Nokia E72i. Entry
level prices will start from EUR 140, excluding local taxes and subsidies.

“This launch delivers a truly mass market music offering from China’s
most loved mobile brand. Our broad range of Comes With Music enabled devices
and the high quality, DRM-free catalogue form the perfect legal download
recipe for the world’s biggest market for mobile phones,” says Liz Schimel,
Global Head of Music, Nokia. “Globally, we have expanded the reach of our
music service to 30 markets in just 18 months. We are excited to see
consumers building collections of the music they love through our service,
and we are firmly on the path to delivering legal digital music to all parts
of the world. It’s fantastic to have so many local and global labels partner
with us to deliver this service in China. The industry came together to
support us in innovating the mobile music business model in this unique
market.”

The service will include catalogues from the major global labels
Universal Music Group, Sony Music Entertainment, Warner Music Group, EMI
Music, and a host of local independent labels, including Huayi Brothers Media
Group and Taihe Rye.

China is a massive opportunity and a challenging market to address.
Nokia is the undisputed dominant mobile player within China – there is no
better partner with whom to develop the market in new, imaginative ways and
make the most of its potential,” says Rob Wells, Senior Vice President,
Digital, Universal Music Group International.

“We are delighted to be expanding our partnership with Nokia to bring
Comes With Music to the Chinese market,” says Thomas Hesse, President, Global
Digital Business, U.S. Sales and Corporate Strategy, Sony Music
Entertainment. “We think there is great potential to convert China’s massive
audience of music fans into consumers of legitimate digital music with
compelling services that are easy-to-use and broadly available across a wide
array of mobile devices.”

Song Ke, CEO, Taihe Rye, says; “We are very excited by the opportunity to
have our music catalogue not only available in China, but to the rest of the
world. Lovers of Chinese music can now download content from Comes With
Music, broadening the market for our artists globally.”

“Establishing legitimate online music services in emerging markets is
imperative for the music industry’s ongoing effort to remake itself,” says

Mike McGuire, Research Vice President, Media IAS Team, Gartner. “By getting
the Comes with Music service up and running in China, and with India coming
on shortly, Nokia is taking important steps in continuing to expand its Comes
With Music ecosystem. It’s also playing an important role in developing
compelling alternatives for both artists and labels, and consumers.”

Note to editors:

The Comes With Music service will be known locally within China as Yue
Sui Xiang.

About Nokia

At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.2 billion people connect to one
another with a Nokia device – from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.

http://www.nokia.com

SOURCE Nokia Corporation


Source: newswire



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