Walmart Takes Next Step in Test Marketing of Left Behind Games

GARRETT COUNTY, Md., April 8 /PRNewswire-FirstCall/ — Stock Market Quarterly, an independent newsletter for investors, reports that in a shareholder letter filed with the SEC yesterday, Left Behind Games Inc. (OTC Bulletin Board: LFBG) a leading publisher of Christian video games, announced it will be featured in a limited number of Walmart stores covering a broad area of states. This new market test is a follow-up to the marketing trial conducted in approximately 100 Walmart stores in Texas during the 2009 Christmas sales season.

The original test was declared a success by Left Behind Games. Walmart, however, wants to see additional performance in a broader region before distributing Christian games nationally. Troy Lyndon, Chairman and CEO of Left Behind Games says, “Allowing us to further test our sales model regionally will provide us with ongoing market insight and a chance to enhance sales. Our Walmart strategy continues to be validated as we focus on placement, promotions and sales for the 2010 holiday gift giving season, when a majority of games are sold.”

Through the years Christian products have gained in popularity and have been sold in various retail outlets. Walmart has been selling Christian/Gospel music and fictional and non-fictional Christian books for many years. One of the most popular Christian products has been the well-known Left Behind book series by Tim LaHaye and Jerry Jenkins which have sold more than 65 million books in 30 languages worldwide. The popularity in Christian media has grown, and as the quantity and quality of interactive Christian games have improved, consumer demand has risen.

Looking at trends within other Christian media markets can offer some perspective. The Gospel Music Association has identified the top regions in the U.S. for Christian/Gospel album sales. According to the most recent statistics, reported in 2009, the sales distribution is as follows: South Central (30%), South Atlantic (29%), East North Central (19%) and Pacific (14%).(1) Troy Lyndon, CEO of Left Behind Games says, “It is anticipated that similar market areas will be tested by Walmart. We see the wisdom in Walmart’s decision and look forward to our next steps.”

Left Behind Games currently publishes six games including LEFT BEHIND: Tribulation Forces, the sequel to the original game LEFT BEHIND: Eternal Forces, known as the most widely distributed Christian PC game in history. Left Behind Games also offers three games under the Charlie Church Mouse brand, for ages 2-8 and Keys of the Kingdom for all ages.

Meanwhile, following the upcoming closing on the anticipated merger with Digital Praise which was announced on February 25th, the company looks forward to seeing an expanded Christian games category at key general market retailers.

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About Left Behind Games Inc.

Left Behind Games Inc., has become one of the world’s leading independent developers and publishers of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences. For samples for your church or school, you can go to (www.supportgoodgames.com) and (www.leftbehindgames.com).

(1) (www.gospelmusic.org), then click on Resources, Industry Facts and 2009 Industry Overview.

Cautionary Note Regarding Forward-Looking Statements

This press release contains statements, which may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of StockMarketQuarterly.com, Left Behind Games, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.

    K.P. van Rossum
    smq@stockmarketquarterly.com
    (301) 746-5562

    Media Contact:
    Left Behind Games Inc.
    (561) 767-7138 direct
    Gene Cicero
    gene@inspiredmedia.com

SOURCE Stock Market Quarterly; Left Behind Games Inc.