Atomic Playpen Beefs Up Its Pool of Clients in a Lean Economy

April 8, 2010

MINNEAPOLIS, April 8 /PRNewswire/ — Atomic Playpen, a leading Minneapolis-based interactive agency, continues to grow with the recent additions of Jack Link’s Beef Jerky and Pentair to its client list.

Jack Link’s Beef Jerky, the leader in the meat snack category and well-known for its iconic Messin’ with Sasquatch campaign, recently selected Atomic Playpen as its interactive agency-of-record. Atomic Playpen will partner with Jack Link’s advertising and PR agencies, Carmichael Lynch and Carmichael Lynch Spong, to provide integrated advertising and marketing for the Jack Link’s brand. Nancy Knutson, Senior Marketing Communications Manager for Jack Link’s, said, “After meeting with the various agencies for this initiative, Atomic Playpen felt like the right fit for our brand and our vision moving forward.”

Pentair, a $3 billion dollar global leader in water solutions and technical products, has selected Atomic Playpen as their interactive agency-of-record to redesign Pentair.com and the Pentair corporate intranet. Project Administrator for Pentair, Jenifer Froemming said, “Our overarching goal is to enhance recognition of the Pentair name and our multitude of product offerings,” adding, “I believe Atomic Playpen can help us realize our business goals through a more optimal Web presence.” Atomic Playpen recently launched a microsite promoting Pentair’s partnership with the Minnesota Twins. See it at www.Pentair.com/Twins.

Although Jack Link’s and Pentair serve as significant additions to Atomic Playpen’s client portfolio, the agency also continues to prosper through new initiatives from ongoing clients like: 3M, American Medical Systems, Digital River, Ecolab, Entegris, UnitedHealth Group and Wipfli. Co-Founder of Atomic Playpen, Mike Kretsinger says, “In this market, we are fortunate to be seeing an increase in new and existing client business. We believe if we focus on collaboration, superior customer service and delivering measurable client results, we will continue to experience success in this lean economy.”

As a result of Atomic Playpen’s recently added accounts, the agency is in the midst of hiring for several notable positions. For more information on Atomic Playpen, please visit www.AtomicPlaypen.com.

About Atomic Playpen

Atomic Playpen is one of the Midwest’s top interactive design and development agencies, producing award-winning Web applications that range from high-profile public-facing websites to robust Web applications. As a full-service agency, Atomic Playpen also offers award-winning advertising, design and branding. For more information contact Shad Christensen at 763.231.3421 or schristensen@atomicplaypen.com.

About Jack Link’s

Headquartered in Minong, WI, Jack Link’s is the leading U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust, and is the recognized U.S. meat snack market leader in convenience stores and mass-merchandisers. Link Snacks, Inc. provides a diverse portfolio of products, marketing and sales expertise to retailers worldwide. For more information on Jack Link’s, please visit www.JackLinks.com.

About Pentair, Inc

Pentair is a global diversified industrial company headquartered in Minneapolis, Minnesota. Its Water Group is a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water. Pentair’s Technical Products Group is a leader in the global enclosures and thermal management markets, designing and manufacturing thermal management products and standard, modified, and custom enclosures that protect sensitive electronics and the people that use them. With 2009 revenues of $2.7 billion, Pentair employs approximately 13,150 people worldwide. For more information, please visit www.Pentair.com.

SOURCE Atomic Playpen

Source: newswire

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