Bwin Italy Says Yes to Dragonfish

April 12, 2010

GIBRALTAR, April 12, 2010 /PRNewswire/ –

– Dragonfish Concludes an Agreement With bwin Italia to Provide Them With
an Online Casino Platform

http://www.888.com announced that Dragonfish – its independent
business-to-business division, has successfully concluded a major agreement
with bwin Italia. According to the terms of the contract, Dragonfish will
provide a full casino gaming platform for the popular bwin subsidiary.

The variety of online games being offered by bwin Italia will be greatly
enhanced by Dragonfish’s casino. They will include a series of no-download
flash games as well as downloadable games. 888casino is thrilled with the
news that a major player in bwin Italia has signed on with Dragonfish

The challenge for Dragonfish was to develop a gaming platform that was
able to combine its variety of games, tools and existing design with bwin’s
setup. To this end a great deal of flexibility was called for and Dragonfish
obliged. This deal now allows for a wide variety of classic casino games to
be offered to the Italian gaming market.

Dragonfish spokesman Itai Pazner COO said, “This is a major endorsement
of the quality of our product offering. Bwin Italia is a big player in the
European gaming market and we are very happy that we have been selected to
provide our online casino platform to this newly regulated gaming market.
This will allow us to reach greater numbers of players with our wide range of
classic slots, video poker and other popular games.”

About 888.com

888.com is the World’s No.1 online casino. It has millions of members
worldwide who enjoy its casino, bingo and poker rooms and receive an online
gaming experience like no other. Founded in 1997- 888.com this year
celebrates its 12th anniversary – by pioneers of the online gaming industry,
888.com has developed a strong brand grown by cutting-edge marketing through
offline sponsorships, poker events, online collaborations and continual
upgrading of its flagship online products; 888.com Casino, Bingo and Poker.
888.com’s goal is to provide quality entertainment to people who enjoy
gambling, by giving them the opportunity to do so in a safe, fun, fair,
regulated and secure environment. Its clients are its assets and it
continually makes every effort to establish customer satisfaction by building
relationships via service, honesty, advice and trust – with every member.

888.com operates under a license granted by the Government of Gibraltar
for the purposes of operating an online casino and poker room. 888.com has
adopted the code of conduct of the Interactive Gaming Council (IGC), of which
it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A
registered company incorporated and located in Gibraltar (company
registration number 83961). The company has other offices around the world
and employs over 750 employees. 888.com can be used in 22 different languages
in 176 countries worldwide. A leading force in the gaming industry since
1997, 888.com continually strives to be the No.1 site. It was a founding
member of eCOGRA, an independent standards authority for the industry
committed to protecting online players around the world.

It continually donates to UK and global charities and is working even
harder on its CSR messages as well as promoting eCOGRA and providing an
international framework of best operational and player practice requirements
enforced through inspections, reviews and continuous monitoring by global
audit companies. 888.com recently announced its first acquisition; the bingo
business and assets from Globalcom. 888′s bingo brand – 888ladies – has
become a brand leader within a very short time, winning awards and delivering
a strong community. Further to the new site offerings and following
significant technological investment, 888.com has recently embarked in to new
on-land ventures; partnering with key brands to deliver specific
propositions. Its first partnership, announced late 2006, is an innovative
cooperation with Rileys snooker and pool clubs for which 888.com uses its
online poker capabilities to power http://www.rileyspoker.com. 888.com has
also recently launched mobile, in-flight, and in-hotel casino where customers
can access their favourite games, not only from their computers but from
mobile phones and televisions too.

888.com has been named EGaming Awards Online Casino three times in the
last four years, and won 2008 Best Online Operator Award, as well as being
named Best Online Casino at the UK Gambling Awards, and Best Betting and
Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also
landed the 2008 Gambling Online Magazine Top Casino award and its internal
magazine, Eight, won the prestigious Most Effective Membership title at the
2008 APA Effectiveness Awards. Offline activity sits side by side the online
business, complimenting 888.com’s position as the leading authority in gaming
entertainment. 888.com is the main sponsor of Sevilla FC and sponsors Shane
from the world of cricket.

For further information, please contact Gill Carter at +350-49800 or

SOURCE 888.com

Source: newswire

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