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The Saturday Evening Post Reports Strong Advertising Sales, Bucking Industry Trend

April 12, 2010

INDIANAPOLIS, April 12 /PRNewswire/ – The Saturday Evening Post, the nation’s oldest magazine, which traces its roots to Benjamin Franklin and is famous for covers that illustrate the lives and experiences of the American people, announced strong revenue and advertising page growth today. The announcement was made by Jack Huber, advertising director, The Saturday Evening Post.

Despite a difficult advertising market, The Saturday Evening Post has increased advertising revenue and pages compared to the previous year since the magazine’s re-launch in July/August 2009.

According to the Publishers Information Bureau (PIB), The Post is up 20% in advertising pages and 38% in advertising revenue year-over-year since the re-launch. During the last year, The Post has added more than 20 new advertising accounts, including Kellogg’s Corn Flakes, Random House, Procter & Gamble and Caravan Tours.

Additionally, the May/June 2010 issue is up more than 30% in advertising revenue and more than 20% in advertising pages.

“We are proud of the response the advertising community has had to our re-launch in 2009,” said Huber. “We appreciate the support during a difficult advertising market and look forward to continuing our relationships in 2010. To date, we are off to a wonderful start this year.”

About The Saturday Evening Post

The Saturday Evening Post, the nation’s oldest magazine, which traces its roots to Benjamin Franklin and is famous for covers that illustrate the lives and experiences of the American people, tells the story of American life through in-depth features, fiction, and art. The Saturday Evening Post has a circulation of 350,000, according to the Audit Bureau of Circulation, and is published bimonthly. www.saturdayeveningpost.com, the magazine’s Web site deepens the connection with the American people by examining yesterday, today, and tomorrow through sharing the rich history found in the magazine’s archives, which date back to 1821.

Media Contact: Jeff Vaughan, jv@voncom.com, 610.533.4264

SOURCE The Saturday Evening Post


Source: newswire



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