Green Bridge Industries, Inc. Subsidiary to Launch ‘As Seen on TV’ Marketing Campaign for ZAP(TM) Product Line
RIDGEWOOD, N.J., April 13 /PRNewswire-FirstCall/ — Green Bridge Industries, Inc. (Pink Sheets: GRBG) is pleased to announce that the Company’s subsidiary, ZAP Industries, Inc., has signed a Direct Response Television (DRTV) Marketing agreement with Media Corp, LLC for its ZAP(TM) product line. As part of the agreement, Media Corp will produce a two-minute direct response commercial featuring the Company’s ZAP(TM) Stain Remover Pen and ZAP(TM) Hand Sanitizing Spray. In addition, the ZAP(TM) products will also be highlighted on Media Corp’s website, www.media-corp.com, with a splash page including the commercial and product description.
The DRTV marketing campaign is intended to create the “As Seen on TV” branding for the ZAP(TM) product line that can lead to placement in catalogs, shopping networks and retail stores. Media Corp has run successful DRTV campaigns for well-known products such as the GPS Pal(TM) (As Seen on the TV show Pitchmen), QuikStrip(TM), JupiterJack(TM) and Windshield Wonder(TM) amongst others.
Direct Response Television is a $150 Billion industry according to the Electronic Retailing Association (ERA). With the recent success of “As Seen on TV” campaigns and growth of the brand, it is no surprise that spending on DRTV is expected to grow 5.3% in the next five years (www.dmnews.com).
Media Corp specializes in creating powerful Direct Response Television campaigns designed to get results. From concept to completion, the company’s three-step full service approach provides clients with all the marketing services vital for putting the pieces of the puzzle together for their product’s success. Over the past fifteen years, Media Corp has developed a proven infrastructure for launching a product, from start-up to full-blown national rollout.
“We are excited about our partnership with Media Corp. We believe that the best possible results come from a true partnership between the product manufacturer and the marketing company,” stated William White, Founder of Green Bridge Industries, Inc & President of ZAP(TM) Industries, Inc. “The combination of our product knowledge with the production team’s expertise and experience in developing the right type of commercial for our product and target audience is very powerful.”
Green Bridge announced on March 30, 2010 that the Company has acquired 50% ownership of Fusion Incorporated and BDST Leasing LLC, which in 2009 generated over $2 million in revenue and has assets exceeding $1.2 million. Fusion Incorporated concentrates on producing a variety of cleaning brushes for OEM companies who market them as part of their product line. The company produces its brushes for RubbermaidÃ‚®, O’Cedar, Resolve, Kiwi, amongst others. Visit: http://www.fusionproductsinc.com
About ZAP(TM) Industries, Inc.:
ZAP(TM) Industries Inc. is a wholly owned subsidiary of Green Bridge Industries Inc. and specializes in retail sales & distribution. The Company uses only the highest quality, readily biodegradable ingredients from bio renewable sources. ZAP(TM) products are toxin free as well as safe for the surfaces you clean, the environment, animals and you. The ZAP(TM) Stain Remover Pen was the first product launched by Green Bridge Industries, and is the only DfE certified stain remover pen on the market today. ZAP(TM) Industries will always strive to lesson our carbon footprint by sourcing ingredients, materials and packaging from local suppliers whenever possible. Visit: http://www.zapindustriesinc.com
About Green Bridge Industries, Inc.:
Green Bridge Industries, Inc. offers non-toxic, environmentally friendly cleaning products to fit the sanitation needs of the medical, agricultural, military, and retail markets. The Company, through its proprietary technology, has the ability to develop bio-renewable alternative cleaning products, which are superior to the synthetic products currently offered in the marketplace. The Company’s products are safe for the surfaces it cleans, the environment, animals and humans. For more information on Green Bridge Industries, visit: http://www.greenbridgeindustries.com/.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
CONTACT: Investor Relations Green Bridge Industries, Inc. +1-407-389-5900
SOURCE Green Bridge Industries, Inc.