NatureSweet(R) Cherubs(R) Launches Talent Contest to Find the Sweetest Sensation in Support of Radio Disney’s ‘N.B.T.: Making It Big’

April 15, 2010

SAN ANTONIO, April 15 /PRNewswire/ — To spread the word about NatureSweet® Cherubs® bite-sized tomatoes as the sweetest snacking tomato, NatureSweet Cherubs is teaming up with Radio Disney to support the network’s new programming feature, “N.B.T.: Making It Big.” The multi-platform daily programming feature chronicles the rise of Allstar Weekend, Radio Disney’s inaugural year N.B.T. (Next Big Thing) finalists now signed to Hollywood Records. Combining the sweet talent of Allstar Weekend and the unstoppable, poppable snack, NatureSweet and Radio Disney will be launching an integrated marketing campaign that will offer NatureSweet consumers and Radio Disney’s 22.2 million kid, tween and family listeners free digital music downloads (with product purchase), an interactive talent contest and family-friendly local events.

NatureSweet will host an online talent contest, “Sweet Sensation, Snack Like An All-Star.” Consumers aged 6-16 are invited to submit videos showcasing their natural talents inspired by the ultimate bite-sized snack. Participants will upload their video entries to the NatureSweet Cherubs website, competing for the ultimate Grand Prize, a family trip for four to Los Angeles, California to meet Allstar Weekend. Additional prizes include an Allstar Weekend signed guitar and other autographed Radio Disney and Allstar Weekend merchandise.

In addition to the online talent contest, digital music codes will be found on over nine million NatureSweet packs allowing consumers to download hit songs from Allstar Weekend and last year’s N.B.T. winner, Jasmine Sagginario. Additionally, NatureSweet will reach consumers and Radio Disney’s kids and moms through national on-air media, exposure on RadioDisney.com, and 18 local events in top markets including Albany, Los Angeles, Chicago, and San Francisco with music, games and NatureSweet product samples.

“Working with Radio Disney on a fun, multifaceted integration is an exciting partnership for us,” said Sean Frisby, marketing director for NatureSweet®. “We share a common dedication to families with kids and we are excited to team up with them to provide our consumers with access to great music, family-friendly events and an engaging talent contest.”

Beginning April 18th, parents and kids will have a chance to visit www.cherubstomatoes.com and upload a video showing the world their child’s natural talent inspired by the ultimate bite-sized snack – NatureSweet Cherubs. Visitors may vote and comment on their favorite kid performers, which could be anything from mini superstars singing and dancing to junior jugglers and pint-sized magicians. After being named the “Sweetest Sensation,” the Grand Prize winner will enjoy a trip for four to hang with the band Allstar Weekend in Los Angeles!

The bite-size and extremely sweet Cherubs tomato is packaged in a convenient re-sealable “Fruit-Bowl” container to ensure superior flavor and freshness. Cherubs are twice as sweet as the average tomato and provide a fun snacking experience for children and a healthy snack alternative for moms.

Desert Glory, LTD, based in San Antonio, Texas, is the leading grower of premium fresh tomatoes in North America under the NatureSweet brand. Distributed throughout the U.S., at major grocers, club stores and foodservice operators, the NatureSweet brand delivers the best tasting tomatoes with year-round availability. As the number one brand of vine-ripened cherry tomatoes in the U.S., NatureSweet’s growing operations comprise over 1,000 acres under greenhouse and proudly employ over 5,000 associates.

                       NatureSweet Tomatoes - Desert Glory, LTD.

For more information, contact Alyssa King, Ogilvy Public Relations Worldwide – (310) 248-6158

SOURCE NatureSweet Tomatoes

Source: newswire

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