PUMA to Become a Carbon Neutral Company in 2010

April 21, 2010

SEOUL, Korea and HERZOGENAURACH, Germany, April 22, 2010 /PRNewswire/ –

– Sportlifestyle Company to Offset CO2 Footprint of World Cup Teams’
Travels to and in South Africa

Sportlifestyle company PUMA will completely offset its own global CO2
emissions to become the first carbon neutral company within the
sportlifestyle industry, PUMA announced on Thursday at ‘The Business for the
Environment Summit’ (B4E) in Seoul. In addition, PUMA will offset emissions
deriving from international travel of the PUMA-sponsored national football
teams taking part in the Football World Cup this summer in South Africa.

“To be the first carbon neutral Sportlifestyle company is the next
logical step in our mission to become the most desirable and sustainable
Sportlifestyle company in the world,” said Jochen Zeitz, Chairman and CEO of
PUMA. “We also took UNEP’s challenge to offset our football teams’
international travels to South Africa very seriously. Our commitment to the
environment partnered with our long-standing collaboration with African
football made it a foregone conclusion to support their initiative, and we
hope in doing so that we inspire other stakeholders in the FIFA World Cup
2010 to follow suit.”

PUMA will compensate the company’s direct and indirect CO2 emissions
through offsetting projects in Africa that also take the needs of local
communities and the conservation of biodiversity and CSR programs into
account. The portfolio of offsetting projects in Africa is being verified by
an internationally recognized auditing company according to internationally
accepted standards such as the Clean Development Mechanism (CDM), the Gold
Standard and Voluntary Emission Reduction standards. PUMA’s total carbon
footprint is externally verified utilizing similar methodology applied to the
company’s carbon neutral headquarters.

Due to PUMA’s target of its long-term sustainability program to reduce
its energy and water consumption, waste and CO2 emissions by 25% by 2015; the
amount of CO2 emissions to be offset will decline on an annual basis.
However, more than only saving energy, PUMA will require its local offices,
stores and warehouses to switch to electricity from renewable sources
wherever feasible – in line with its PUMAVision Headquarters in Germany, thus
significantly reducing the building’s carbon footprint. To offset the
headquarters’ remaining CO2 emissions, PUMA actively supports a wind farm in
Turkey as an offsetting project. Through this, PUMAVision Headquarters became
the first carbon neutral company head office in the sportlifestyle and
sporting goods industry.

PUMA has started to deeply embed its long-term sustainability program
into the company’s operations and product cycle, making it an integral part
of PUMA’s DNA. With football being a core business of the sportlifestyle
company, it is only natural that PUMA responded to the United Nations
Environment Programme’s (UNEP) petition that all Football Federations
participating in the FIFA World Cup 2010 in South Africa offset their teams’
international travels. Therefore, PUMA will offset the carbon footprint of
its football teams – a total of 336 players and officials. The PUMA teams
that qualified for the World Cup include: Algeria, Cameroon, Ivory Coast,
Ghana, Italy, Switzerland and Uruguay. To further illustrate the importance
of UNEP’s `call to action’, PUMA has decided to go one step beyond and offset
all local travel and accommodation as well.

PUMA has been collecting E-KPIs (Environmental Key Performance
Indicators) from all its offices, warehouses and stores worldwide for the
last five years to determine the company’s total carbon footprint on an
annual basis. PUMA’s global emissions are classified in accordance to the
Greenhouse Gas Protocol, including direct emissions generated through gas,
fuel and car fleets as well as indirect emissions generated through
electricity and steam from offices, shops and warehouses and further indirect
emissions deriving from business travels. PUMA’s carbon offsetting does not
include CO2 emissions through transportation of PUMA products. However, PUMA
requested its business partners to initiate reduction of their own CO2

Furthermore, PUMA will support the offsetting of its employees’ carbon
footprints by subsidizing those emissions generated on the way to and from
work by 50%. PUMA CEO Jochen Zeitz will also offset his personal carbon
footprint, including direct and indirect CO2 emissions, on his own account.

Further information on PUMA’s sustainability program and current
initiatives can be found in PUMA’s sustainability report.

Notes to Editors:

Many carbon emissions [outlined above] are not part of the Kyoto Protocol
and hence PUMA’s actions are entirely voluntary. PUMA’s carbon offsetting
does not include carbon emissions through transport and manufacturing of PUMA


Source: newswire

comments powered by Disqus