Hall of Famer Harmon Killebrew Signs Agreement With RJM Distributing to Officially Endorse Killebrew Beverages

April 26, 2010

RAMSEY, Minn., April 26 /PRNewswire/ — RJM Distributing, Inc., exclusive licensee, manufacturer and distributor of Killebrew Root Beer and Cream Soda, announced today an endorsement agreement with Baseball Hall of Famer and legendary Minnesota Twins slugger, Harmon Killebrew.

After signing an agreement in March with Killebrew Beverage to become the exclusive licensee and distributor of the brand, RJM Distributing has now finalized a partnership with Harmon Killebrew for the endorsement and marketing of the root beer and cream soda products. These efforts will include personal appearances, advertising, point-of-purchase materials and packaging.

“We are proud to partner with Harmon and uphold his family’s rich history of quality and excellence,” said Jim Lundeen, president and owner of RJM Distributing. “His first-class reputation and renowned Midwest legacy will have a tremendous impact on the growth and popularity of this brand.”

“The Twins got involved with the re-branding of Killebrew Root Beer because Harmon’s name is synonymous with the great history and tradition of our organization,” said Twins Vice President Eric Curry. “Having Killebrew Root Beer available to our fans at Target Field seems only natural since it is also brewed right here in Twins Territory.”

Manufactured in Minnesota since 1996, Killebrew beverages are now served during Minnesota Twins games at the new Target Field and are also available at major grocery, liquor retailers and a growing number of fine restaurants throughout Minnesota.

About RJM Distributing

RJM DISTRIBUTING, INC. has been a leading distributor of both alcoholic and non-alcoholic beverages in Minnesota since 2003. In addition to Killebrew Root Beer and Cream Soda, RJM is the sole distributor of Northern Beer, Big Hole Beer, Cold Spring Hard Lemonade, Gray’s Sodas and Craft Beers, and imports that include the Hepworth and Black Art beer and ales.

           RJM Distributing, Inc. - 6650 143rd Avenue - Ramsey, MN  55303 -
                             763-323-8389 - www.rjmgpp.com

SOURCE RJM Distributing, Inc.

Source: newswire

comments powered by Disqus