Karmaloop, The World’s Largest Online Retailer of Street Fashion, Taps Team Epiphany to Develop Public Relations Strategy
NEW YORK, April 29 /PRNewswire/ — Today, Karmaloop announced that Team Epiphany has been selected as Karmaloop’s public relations agency of record, effective immediately. Team Epiphany will manage public relations on behalf of Karmaloop.com, Plundr.com, and the overall Karmaloop brand in the United States.
Headquartered in New York City, Team Epiphany has been providing global brands with non-traditional marketing and public relations services since 2004. Karmaloop selected the firm based on its experience in this respective field, business-proven media relationships and strategic support capabilities.
“As a partner, Team Epiphany will help us grow our worldwide media presence,” said Greg Selkoe, chief executive officer at Karmaloop. “Team Epiphany offers the depth of experience that we need to build the Karmaloop brand and the public relations support needed to continue to drive consumer traffic to our properties.”
“Karmaloop and Team Epiphany have a relationship built on a common foundation of trailblazing category innovations,” says Coltrane Curtis, founder of Epiphany. “We look to work with synergistic brands who are looking to increase their brand presence in a competitive global marketplace. Karmaloop is that brand. They have laid the groundwork, Epiphany will engineer unique opportunities for their brand to shine in traditional and non-traditional media outlets.”
Karmaloop is the global leader online for street fashion retail. Since its founding in 2000, Karmaloop has catapulted to the top in its category, offering over 250 unique, limited edition streetwear brands from around the globe, attracting over 4 million plus unique visitors per month and maintaining an email list of over 1 million opt-in subscribers. Karmaloop was recently named as a Top 10 Online Retailer according to Fashion.Infomat and was named to the Internet Retailer Hot 100 list for 2009 (Apparel & Accessories List). Karmaloop is more than just a retailer, it is a community of style and a powerful media property. In 2008, Karmaloop launched Karmalooptv.com, a lifestyle videos site. Karmaloop is also in the process of launching Karmaloop TV, a multi-platform 24-hour cable channel. More information about Karmaloop is available at the company’s web site, www.karmaloop.com.
About Team Epiphany
Founded in 2004, Team Epiphany is a New York City-based non-traditional marketing and public relations agency. Team Epiphany engineers strategies for consumer brands by leveraging the support of multicultural, global influencers and celebrities. Team Epiphany was named one of Inc. Magazine’s fastest growing companies and was nominated for 2009 Biz Bash event of the year.