ideeli Announces Partnership with Sony Music’s Court Yard Hounds
NEW YORK, May 3 /PRNewswire/ — ideeli, Inc., the fastest growing online members-only shopping destination, announces a partnership with Sony Music’s Court Yard Hounds. The project will focus on the inaugural national tour of the Court Yard Hounds, founded by sisters Emily Robison and Martie Maguire from the Dixie Chicks. ideeli members will have the opportunity to take part in an exclusive giveaway to attend a Court Yard Hounds concert of choice and participate in a special meet and greet session with the two sisters. The giveaway will kick off on May 4th, the same day the album is slated to be released. The winner will also receive a clothing makeover styled by a Court Yard Hounds stylist. Fans can catch exclusive fashion tips from Emily and Martie on the ideeli site, Twitter and Facebook.
ideeli will also host a limited time Court Yard Hounds sales event on May 11. The event will include the new CD and looks inspired by the artists’ tour wardrobe.
The partnership creates an exciting fusion of fashion, music and social media, with unmatched experiences developed exclusively for the ideeli audience. It coincides with the first Court Yard Hounds tour date, scheduled for mid-May 2010.
“We’re thrilled to be able to partner with ideeli and find new ways of connecting with our fans,” said Emily Robison. “One of the biggest questions we get from fans is always, ‘Where’d you get that shirt, or those pants…’ Now we have an outlet for our fans to go and check out some of our favorite picks,” added Martie.
Paul Hurley, ideeli CEO, states: At ideeli, we strive on a daily basis to offer unforgettable experiences to our 2 million-strong members. This partnership with the Court Yard Hounds will provide the ideeli membership with an exclusive “backstage pass” and one-of-a-kind fashion experiences curated by Emily Robison and Martie Maguire of the Court Yard Hounds We are going to be up close and personal on the concert tour and thrilled that we can share Emily and Martie’s insider fashion tips with our members.
ideeli is the fastest growing on line members-only shopping destination that engages consumers with the most sought after brands at preferred prices. Founded in June 2007, ideeli creates daily online events that provide members with the “ideal” shopping experience. Each event is designed by ideeli editors to offer an exclusive shopping opportunity in a fun, social way. New brands are featured each day at up to 80% off. All events start at 11AM EDT. Sales usually last 36 hours, or until sold out.
SOURCE ideeli, Inc.