‘Heineken Inspire’ Presents: Cold War Kids, Fabolous, The Hold Steady, J. Cole, Matt & Kim, Ryan Leslie, Tito El Bambino, Wale and More

WHITE PLAINS, N.Y., May 3 /PRNewswire/ — Heineken USA announced today the launch of “Heineken Inspire,” a series of invitation-only summer events featuring an eclectic mix of performances from today’s hottest artists including Cold War Kids, Fabolous, The Hold Steady, J. Cole, Matt & Kim, Ryan Leslie, Tito El Bambino and Wale. Keeping the crowds entertained all night will also be some of the most famous DJs in the country, including Joel Madden and the legendary Jazzy Jeff.

The four-city tour will kick-off May 21-22 in Miami, FL, and then hit Chicago, NYC and LA. For two days in each city, Heineken Inspire will take-over an exclusive location and host a series of unique, intimate events featuring high-energy performances by DJs and chart-topping musical artists.

Heineken Inspire events will hit the following cities this summer presenting*:

    Miami, FL - May 21 & 22
    -----------------------
    Friday, May 21
    3pm - 7pm                  Heineken Summer Friday with DJ Irie
    9pm - 1am                  DJ Chad Hugo, Cold War Kids and The Hold Steady

    Saturday, May 22
    2pm - 7pm                  Fabolous, DJ Irie and Wale
    9pm - 1am                  MezclaSonic DJs and Tito El Bambino

    Chicago, IL - June 25 & 26
    --------------------------
    Friday, June 25
    3pm - 7pm                  Heineken Summer Friday with DJ Jazzy Jeff
    9pm - 1am                  Los Babasonicos and MezclaSonic DJs

    Saturday, June 26
    2pm - 7pm                  D-Nice, J. Cole and Ryan Leslie
    9pm - 1am                  Cold War Kids, Matt & Kim and DJ Vice

    New York, NY - July 30 &
     31
    ------------------------
    Friday, July 30
    3pm - 7pm                  Heineken Summer Friday with DJ Atrak
    9pm - 1am                  Cold War Kids, Rogue Wave and DJ Vice

    Saturday, July 31
    2pm - 7pm                  D-Nice, J. Cole and Wale
    9pm - 1am                  Tito El Bambino and MezclaSonic DJs

    Los Angeles, CA - August
     27 & 28
    ------------------------
    Friday, August 27
    3pm - 7pm                  Heineken Summer Friday with DJ Jazzy Jeff
    9pm - 1am                  Los Babasonicos and MezclaSonic DJs

    Saturday, August 28
    2pm - 7pm                  D-Nice, Ryan Leslie and Fabolous
    9pm - 1am                  The Hold Steady, Joel Madden and Rogue Wave

In addition to the musical performances, Heineken Inspire will feature other unique on-site experiences including a tasting area where attendees can grab an ice cold Heineken or Heineken Light on Draught and learn to pour the perfect pint with a little help from Steve Riley, Certified Cicerone(TM), learn to play guitar with a free lesson courtesy of Fender®, Heineken Heritage interactive exhibit, a game area where you can try your hand at tennis or jam out to your favorite song and an opportunity to upgrade your taxi experience by downloading the Heineken USA-sponsored Taxi Magic App.

“We’re excited to host an eclectic mix of top-notch, exclusive events this summer,” said Shane Hoyne, Senior Brand Director, Heineken USA. “Between the hot talent line-up, DJ’s, and other on-site experiences, we’ve created something truly remarkable.”

Advertising for Heineken Inspire includes local market print, radio and out-of-home. For more information and continued updates about Heineken Inspire events including exclusive behind-the-scenes footage, live performances and interviews with the artists, check out www.inspire.heineken.com.

*Dates and talent subject to change.

About Heineken USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic(TM)( )application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

    ContactS:       Tara Carraro, Heineken USA
                    914-681-4153
                    tcarraro@heinekenusa.com

                    Laura Konopack, MS&LGroup
                    212-468-3574
                    laura.konopack@mslworldwide.com

SOURCE Heineken USA