Common Sense Advisory Launches Research Program Exclusively for Buyers of Language and Globalization Services

May 5, 2010

BOSTON, May 5 /PRNewswire/ — Common Sense Advisory announces the launch of a complete line of research dedicated exclusively to corporations, governments, and non-governmental organizations operating internationally or with large multilingual populations. The new Global Leaders Research service provides independent insight to these organizations as they expand business operations to new markets and globalize their business processes. It expands the firm’s research platform, which also includes a program for language services industry providers.

Common Sense Advisory’s research is informed by a variety of inputs, incorporating interviews and surveys with practitioners, briefings with service and technology suppliers, market data, and consultation with subject matter experts. The topics addressed in the Global Leaders Research service include return on investment, international product design and development, website globalization, authoring for multilingual content, global content management, transcreation, vendor management, translation pricing, and more.

“Buy-side organizations have been requesting research that is completely tailored to their unique needs,” commented Tahar Bouhafs, chief executive officer at Common Sense Advisory. “Thanks to the continual expansion of our research team, we have more than doubled our output, broadening our platform and enabling us to launch this new service,” he added.

Common Sense Advisory’s Global Leaders Research service includes:

  • A monthly comprehensive report on a topic that is customized for language and globalization services buyers.
  • Access to research database of 300 pieces of research published by Common Sense Advisory since 2002.
  • Quarterly webinars highlighting current research and data, followed by an interactive Q&A session.
  • Two member-driven briefs each month, to provide clients with timely analysis on the topics that matter most.
  • Analyst support on challenging global business issues.

“When I founded the firm eight years ago, it was clear to me that buyers of language and globalization services have targeted needs for data and benchmarking on very specific topics within the realm of localization and global business,” commented Don DePalma, chief research officer at Common Sense Advisory. “The Global Leaders Research service empowers those individuals charged with localization tasks to directly link their efforts to bigger corporate issues that affect their organizations,” he added.

For more information on Common Sense Advisory’s Global Leaders Research or Industry Providers Research services, visit http://www.commonsenseadvisory.com or call +1 978-275-0500.

About Common Sense Advisory

Common Sense Advisory, Inc. is an independent market research firm specializing in the online and offline operations driving business globalization, internationalization, translation, interpretation, and localization. Its research, consulting, and training help organizations improve the quality of global business. For more information about Common Sense Advisory’s research, reports, and globalization and localization consulting services, visit http://www.commonsenseadvisory.com.

    Media Contact:

    Melissa C. Gillespie
    +1 760-522-4362

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SOURCE Common Sense Advisory, Inc.

Source: newswire

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