Nokia’s Ovi Life Tools Launched in China

May 7, 2010

BEIJING, China, May 7, 2010 /PRNewswire-FirstCall/ — Nokia (NYSE: NOK)
today announced the launch of Ovi Life Tools ( Nokia Ovi Sheng Huo Tong) in
China. Designed for the emerging markets, Ovi Life Tools offers a wide range
of information services covering healthcare, agriculture, education and
entertainment. The service addresses the needs of rural consumers with the
vision to provide livelihood and life-impacting benefits to improve their
economic prosperity and quality of life. At launch, two affordable and
easy-to-use mobile phones, the Nokia 1616 and the Nokia 1800, will support
the new service.

“While China’s urbanization is growing rapidly, we believe there is a
compelling need to provide mobile solutions in emerging markets bringing
affordable, quality, and locally relevant information direct to the
consumer,” said Chris Leong, Senior Vice President, Greater China, Korea &

“As an innovative rural mobile solution addressing the information gaps
of rural people in China, Ovi Life Tools was designed from the ground up
through extensive research. It is a result of close cooperation between
partners and we are sure it will continue to develop over time helping to
enhance the lives of consumers,” said Ms Leong.

According to Sun Xiaoming, Deputy Director of China Rural Technology
Development Center of China’s Ministry of Science and Technology, “Currently
there are almost 732 million rural residents in China: which is roughly 55
percent of the total population. The Chinese Government has consistently
placed rural issues as a top priority, and this includes the development,
access and dissemination of information to people in rural areas. Fast and
effective communication coupled with locally relevant information will help
promote economic growth and productivity.

“Nokia’s Ovi Life Tools is an example of how a private company can
provide innovative solutions which are relevant, affordable and beneficial to
the larger population, and this effectively complements the Government’s
effort to bridge the technology and information gap currently faced,” Ms Sun

“Mobile phones are widely used by people in rural areas; for many, it is
their primary source of information. I would like to congratulate Nokia for
developing a unique and innovative service that has tremendous potential to
improve lives and the livelihood of farmers and sub-urban consumers,” added
Ms Sun.

Nokia has been working with a number of partners in building Ovi Life
in order to develop a healthy ecosystem for all stakeholders in the
value chain including mobile operators, content providers and service

Mr Li Yong, Chairman of Beijing Nongxintong Technology, the content
provider for the agriculture service, said, “For many years we have been
searching for ways to provide agriculture information that allows rural
people to acquire personalized content on their mobile phones. The solution
that Nokia brings allows us to do this today.”

Nokia’s Ovi Life Tools in China

Ovi Life Tools will be available across China on the Nokia 1616 and the
Nokia 1800, and will be available on more devices in the future. The SMS-
based service will be in simplified Chinese, and features four categories:
healthcare, agriculture, education and entertainment.

Nokia is launching Ovi Life Tools with six major partners – 39.net,
Beijing Nongxintong Technology Co. Ltd., Beijing Etiantian Net Educational
Technology Co. Ltd (Beijing Sizhong Ltd.), British Council, Kongzhong
Corporation and Sina.com.

The service is available to consumers via subscription or on demand.
Consumers can activate the service from an icon on the menu of the device and
can choose any one of four selected services* to enjoy a 2-week free trial
use. Beside the free service, users can also subscribe to the other premium
content offered in the menu.

Healthcare services:

The healthcare service features information on topics including
Respiratory, Hepatitis B, Female Illnesses and Male Illnesses. It also
includes Pregnancy Care which provides daily content that parallels the
weekly development stages of pregnancy (e.g. fetal development), and Infant
, which provides advice and tips to support child development for the
first seven years. The subscription cost for each of the healthcare services
is RMB 5 per month and RMB 1 for each on-demand request. The content will be
aggregated and brought to Ovi Life Tools by 39.net.

Agriculture services:

Agriculture service is a package covering Agriculture News, Market
Prices, and Agriculture Weather. The service provides daily market prices of
more than 800 markets spanning across city and county levels. With over 100
commodities in the database, consumers will be shown a list of popular
commodities in their county where they can select up to three for their daily
use. The subscription cost for the agriculture service is RMB 8 per month and
RMB 1 for each on-demand request. Nokia is working with Beijing Nongxintong
Technology to provide the agriculture content.

Education services:

The education service features Learn English, General Knowledge and Exam
Tips. These services will be made available in the third quarter of 2010.
This service is only available by subscription, costing RMB 5 per month each.
The content will be aggregated and brought to Ovi Life Tools by Beijing
Etiantian Net Educational Technology and the British Council.

Entertainment services:

The entertainment service includes Weather, Jokes and Straw Draw, with
more content to be added in the future. The subscription cost is RMB 5 per
month and RMB 1 per on-demand request. The content is provided by Kongzhong
Corporation and Sina.com.

More information about Nokia’s Ovi Life Tools in China can be found at

Nokia’s Ovi Life Tools launches in China with the Nokia 1800 and Nokia
1616 With affordability and ease of use as the cornerstones to solutions
designed for entry markets, the Nokia 1800 and the Nokia 1616 will bring Ovi
Life Tools
to China, as well as all the favourite features that consumers
around the world have come to expect from Nokia mobile phones.

The Nokia 1800 features a large color display, exchangeable color covers,
FM radio, a flashlight, a calendar with reminders, MP3-grade ringtones, and
an integrated hands-free speaker.

The Nokia 1616 comes with a long-lasting anti-dust keypad, FM radio, a
flashlight, and a display that makes viewing information on the small screen

The Nokia 1800 and Nokia 1616 with Ovi Life Tools will be available
mid-May. The estimated retail price is around RMB 250-300.

* The selected four services are: Agriculture, Female Illnesses and Male
Illnesses out of Healthcare category, and Weather from Entertainment category.

About Nokia

At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.2 billion people connect to one
another with a Nokia device – from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks


SOURCE Nokia Corporation

Source: newswire

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