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BACARDI(R) Unveils Ready-To-Drink PINA COLADA & STRAWBERRY DAIQUIRI, The Ultimate Home Entertaining Solutions

May 10, 2010

CORAL GABLES, Fla., May 10 /PRNewswire/ — This spring, BACARDI® – the world’s best-selling premium rum and the world’s most awarded rum – will launch two new cocktail additions to its ready-to-drink (RTD) portfolio. The BACARDI® CLASSIC COCKTAIL PINA COLADA and the BACARDI® CLASSIC COCKTAIL STRAWBERRY DAIQUIRI are the ultimate home entertaining solutions and offer real legendary cocktail taste in a convenient ready-to-serve package. Showing consumers that anyone can host a fantastic party or get together at home, these pre-mixed cocktails will impress guests without the hassle of preparation and leave the host stress-free.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100510/NY01557 )

The Pina Colada and Strawberry Daiquiri are iconic cocktails that have represented celebration for centuries. Building off the success of the BACARDI® CLASSIC COCKTAIL MOJITO and last year’s introduction of the BACARDI® CLASSIC COCKTAIL RASPBERRY MOJITO, the hand-shaken Strawberry Daiquiri RTD and hand-shaken Pina Colada RTD will continue to further the popularity of the easy pour-and-serve design.

Both premium pre-mixed cocktails are made with BACARDI® Superior Rum, the original, mixable light-bodied clear rum that, for more than 100 years, has been used to craft unique drink recipes that have now become world favorites.

“Premium pre-mixed cocktails are growing in popularity, as more consumers shift their entertainment from bars to at-home during these challenging economic times,” said Gordon Chisholm, brand director, BACARDI Flavored Rums. “And true to our company’s pioneering legacy it only makes sense that BACARDI has innovated an interesting twist on these legendary drinks. Both products have a key point of difference to the traditional versions: the Pina Colada has 0 fat because we use coconut water instead of cream, and the Strawberry Daiquiri does not require any blending: it was developed as a delicious ‘on the rocks’ liquid.”

The BACARDI CLASSIC COCKTAIL PINA COLADA and BACARDI CLASSIC COCKTAIL STRAWBERRY DAIQUIRI package features a unique translucent bottle and a sophisticated design that emphasizes the premium qualities of these classics. The 15-percent alcohol-by-volume (30 proof) ready-to-drink cocktail is available in a 750-ml size as well as a 1.75-liter. It has a suggested retail price of $12.99 and $19.99. BACARDI CLASSIC COCKTAIL PINA COLADA and BACARDI CLASSIC COCKTAIL STRAWBERRY DAIQUIRI join other celebrated pre-mixed cocktails, including BACARDI CLASSIC COCKTAIL MOJITO and BACARDI CLASSIC COCKTAIL RASPBERRY MOJITO.

The launch will be supported nationally with consumer and trade print advertising, digital, POS, sampling events and PR. The BACARDI CLASSIC COCKTAIL PINA COLADA and BACARDI CLASSIC COCKTAIL STRAWBERRY DAIQUIRI are premium premixed cocktails that consumers can enjoy as time-saving shortcuts to enjoying a legendary cocktail. For more information, please visit www.BACARDI.com.

About BACARDI Rums

In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum – BACARDI, the world’s favorite premium rum brand. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the import, sales and marketing arm of one of the world’s leading wine and spirits producers. Bacardi U.S.A. boasts a brand portfolio of some of the most recognized and top-selling spirits in the United States including: BACARDI® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the top-selling premium tequila worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.


    For additional information:
    ---------------------------
    Cortney Silverman, Senior Account Executive
    CORBIN-HILLMAN COMMUNICATIONS
    212-246-3586 / Cortney@corbinpr.com

    Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
    BACARDI U.S.A., INC.
    786-264-8421 / jgerbino@bacardi.com

ENJOY RESPONSIBLY.

www.bacardiflavors.com

©2010 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTIES-EACH 15% ALC.BY VOL.

SOURCE BACARDI


Source: newswire



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