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Jordin Sparks Announces Her Summer Headline Tour ‘The Battlefield Tour Presented by MIKE AND IKE(R)’

May 10, 2010

LOS ANGELES and BETHLEHEM, Pa., May 10 /PRNewswire/ — Following the success of her sophomore album release “Battlefield” and 2009 tour with the Jonas Brothers and Britney Spears, the unstoppable Jordin Sparks will launch her summer headlining tour beginning this June. Tickets for the “Jordin Sparks, The Battlefield Tour, Presented by MIKE AND IKE®”, are on sale now.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/justborn/43566/

(Photo: http://www.newscom.com/cgi-bin/prnh/20100510/MM87673 )

Her standout album “Battlefield” debuted in the Top 10 on Billboard’s Top 200 albums chart with her hit single of the same title, peaking at #6 on the Pop singles charts. Jordin’s tour will hit over 35 major theatres across the U.S., ending on July 18th.

The vivacious 20-year-old has enjoyed some impressive company in the world of female Top 40 radio. On the heels of becoming the youngest American Idol winner in 2007, Jordin released her self-titled debut album and went on to sell over 1.6MM copies worldwide. “Jordin Sparks”, which earned U.S. platinum status, spawned three Top 5 Billboard Pop hit singles including “Tattoo”, “No Air” and “One Step At A Time”. Cumulatively, these popular singles have sold almost 9MM downloads and ringtones.

MIKE AND IKE® Brand Candies is pleased to mark the second year of its exclusive partnership with Jordin Sparks. MIKE AND IKE® along with its charitable partner Alex’s Lemonade Stand Foundation for Childhood Cancer(TM) (ALSF) will once again join Sparks to present a custom branded experience including a tour vehicle, a green screen photo booth where fans get a free virtual photo with Jordin and samples of their favorite MIKE AND IKE® fruit flavored candies to take home.

Donald Houston, Senior Brand Manager for MIKE AND IKE® commented, “We are looking forward to continuing this special and exclusive partnership with Jordin Sparks. In addition to being an extremely talented artist, Jordin is a longtime MIKE AND IKE® fan. Through her tour last summer, Jordin was able to generate tremendous awareness and excitement for MIKE AND IKE® and ALSF. MIKE AND IKE® fans are very honored to have her involved with their favorite candy brand!”

New this summer, MIKE AND IKE® and Jordin Sparks will be giving away concert tickets via radio stations in select U.S. markets. At concert events, fans will engage with MIKE AND IKE® Tour Ambassadors, learning about Sparks’ support for ALSF, a charity which MIKE AND IKE® has been supporting with donations through its LEMONADE BLENDS® variety for over two years.

Exclusive Jordin Sparks content and promotions will be available on www.mikeandike.com. MIKE AND IKE® will also continue to share exclusive content on its Facebook page and via Twitter.

More information about Jordin Sparks can be found at www.jordinsparks.com and

Alex’s Lemonade Stand Foundation at www.AlexsLemonade.org.

SOURCE Just Born, Inc.


Source: newswire



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