Adenyo acquires California-based MoVoxx
Latest acquisition strengthens company’s mobile ad-serving technology offering
MoVoxx is a mobile advertising company that intelligently serves ads into mobile content, currently reaching over 40 million unique users in
Advertisers that want meaningful mobile conversations with consumers are searching for a comprehensive suite of mobile marketing and advertising tools that enable these connections. The MoVoxx acquisition is a strategic addition to Adenyo’s already-extensive mobile marketing offering. The integration of MoVoxx’s technologies will create a mobile marketing platform that, for the first time, gives advertisers an opportunity to engage and foster these customer conversations through a complete and seamless set of tools.
“This acquisition creates an unprecedented combination of integrated mobile network capabilities, mobile user reach and the most comprehensive suite of mobile marketing solutions available in the market today,” said
“MoVoxx has built an extensive advertising network and unique technology platform tailored to the vast universe of feature phones. This technology combined with Adenyo’s robust smart phone capabilities will provide the market with a unique end-to-end platform,” said
Adenyo’s leading-edge mobile marketing software platform and international presence combined with MoVoxx’s extensive U.S.-based mobile network technology firmly positions Adenyo as the one-stop mobile industry leader.
“Adenyo’s acquisition of MoVoxx is great news for advertisers in the mobile space,” said
MoVoxx is a leading mobile advertising company that intelligently serves ads into mobile content reaching over 40 million unique U.S. users. With a fully integrated product suite of mobile media, including SMS, mobile app and display, MoVoxx pioneered tracking and aggregating mobile behaviors to enable advanced targeting and industry-best post-click conversion rates.
MoVoxx’s GeoSense and MobileTrace technologies empower top digital agencies, national brands and local merchants to launch location-based mobile advertising campaigns on a broad scale. These proprietary technologies include deep post-click analytics tools used to optimize mobile user engagement within targeted audience subsets.
Founded in 2006, MoVoxx has a Fortune 500 client roster including Sears, Nissan, Continental Airlines, Ford Motor Company and Paramount Pictures. MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.
With operations in