Trimline Inc. Selects Whitegate PR as Agency of Record

May 19, 2010

NEW YORK, May 19 /PRNewswire/ — The boutique public relations firm Whitegate PR and renowned pet expert Arden Moore recently welcomed Trimline Inc. as a new client. Trimline Inc. is a Florida-based innovator of the “soft blue collar,” a sensible substitute for the hard plastic Elizabethan recovery collar for cats and dogs.

Whitegate PR and Moore provide Trimline Inc. a cohesive brand strategy in stimulating and reinforcing the Trimline Inc. concept, and providing consumers the information they need to help them gain an understanding of the product.

The sensible design of the Trimline collar is soft and flexible, yet still maintains its shape. Made from a specially designed fabric that is water resistant, non-allergenic and non-toxic, the Trimline collar is strong enough to withstand chewing and clawing.

“When dogs wear the Trimline Veterinary Recovery Collar to heal after an injury or surgery, they are more comfortable and relaxed, which in turn makes their pet parents happier, generating greater use compliance,” says Bernadine Cruz, DVM, a veterinarian in Laguna Woods, Calif. and host of The Pet Doctor show on Pet Life Radio.com.

Arnold Plotnick, DVM, operates Manhattan Cat Specialists, a cat-only practice in New York City. He now uses Trimline collars on his feline clients.

“I like the fact that you can invert the Trimline collar to free up a cat’s whiskers and still prevent them from pawing or licking at their sutures on their face or abdomen areas,” says Dr. Plotnick.

Arden Moore adds, “Trimline comes in five sizes and is easy to use and inexpensive. It stores easily and it really works. Cats and dogs are able to eat, sleep, drink and play while wearing the Trimline.”

“We look forward to assisting Trimline Inc. as they continue to improve the lives of recovering cats and dogs everywhere,” says Dana Humphrey, owner of Whitegate PR.

About Trimline Inc.: The Trimline Veterinary Recovery Collar is an effective, flexible, Elizabethan-style collar for use with cats and dogs experiencing injury, surgery and trauma restraint conditions. It allows the animal to eat, drink and sleep in comfort while providing a barrier to the treatment area for licking and biting. It is soft, lightweight and easily applied with a simple drawstring design. It is completely manufactured in the United States from a specially designed, laminated fabric that is non-allergenic, nontoxic and water resistant; and will withstand chewing and clawing. For more on Trimline Inc.: www.trimlineinc.com

About Arden Moore: Pet expert Arden Moore helps millions of people all over North America better understand why cats and dogs do what they do. She is the founder of Four Legged Life (www.fourleggedlife.com), an online pet community; host of the Oh Behave show on Pet Life Radio (www.petliferadio.com), in-demand public speaker, animal behavior consultant, editor of Catnip, editor-at-large of Fido Friendly and author of 19 books on cats and dogs. She shares her Oceanside, Calif. home with two dogs and two cats, all rescues. For more on Arden, visit www.fourleggedlife.com.

About Whitegate PR: Whitegate PR specializes in delivering multi-faceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet -and exceed- client’s goals. Whitegate PR aims to bring each organization’s market share to the next level, providing creative strategies and solutions unique to each company. With a specialty in consumer goods, and a passion for the pet industry, Whitegate PR provides strategic counseling and a critical perspective for clients, across a full spectrum of communications programs. For more on Whitegate PR: www.whitegatepr.com

SOURCE Whitegate PR

Source: newswire

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