Bling Bone, Fine Jewelry and Accessories for Pets and Pet Lovers Selects Whitegate PR as Agency of Record

May 21, 2010

NEW YORK, May 21 /PRNewswire/ — Bling Bone selects boutique public relations firm Whitegate PR, as their agency of record. Bling Bone designs fine jewelry for pets and their people. Learn more at http://www.blingbone.com.

Whitegate PR is providing Bling Bone with a cohesive brand strategy, marketing material coordination, social media outreach and traditional public relations and media relations support.

About Bling Bone: After an international career in modeling, Brazilian-born Sandra Winick has unleashed a new passion for design, with Bling Bone, a fine jewelry line for pets and people, thanks to some help from her four-legged friends! A commitment to pets, paired with a family history of over 50 years in the fine jewelry industry in NYC, has proven to be the formula to breed a beautiful line, perfect for everyday wear or black tie gala affairs. ‘Chews’ from personalized puppy tags or a ‘grab n go’ pet jewelry line for people – dog and cat lovers, any diva could drool over!

It all began in October 2008, when Sandra designed a crowd-pleasing “woof” necklace to donate as a prize at a “Chil-o-Ween” event, Halloween for Chihuahuas. After this successful day, she decided to move forward with Bling Bone full time and focus on helping pets live fun and healthy lives, and donating to pet related causes. Sandra’s Chihuahuas, Kilo and Sancho can be found with Sandra and her husband and business partner Richie Winick at the office or around their Chelsea neighborhood. Sancho hails from the North Shore Animal League. A partnership with Bling Bone for Beth O. donates 100% of net proceeds of select Beth O. items to the North Shore Animal League.

Sandra Winick’s passion for pets and attention to detail with the Bling Bone line has lead to national media coverage in luxury publications such as Everyday with Rachel Ray among others, and an influx of orders from pets and pet lovers. Learn more at www.blingbone.com or call 212.730.CHIC.

About Whitegate PR: Whitegate PR specializes in delivering multifaceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet – and exceed – client’s goals. Whitegate PR aims to bring each organization’s market share to the next level, providing creative strategies and solutions unique to each company. With a specialty in consumer goods, and a passion for the pet industry, Whitegate PR provides strategic counseling and a critical perspective for clients, across a full spectrum of communications programs. For more on Whitegate PR: www.whitegatepr.com

SOURCE Whitegate PR

Source: newswire

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