Joint Venture Between 888 and Endemol
– 888 Teams up With Television Giant Endemol to Provide the Italian
Gaming Market With Access to a Large Variety of Quality Gaming Offerings.
888.com (http://www.888.com/) has concluded an agreement with Endemol
(owned by Goldman Sachs, Mediacinco and Cyrte), the largest TV production
company in
will merge their respective strengths, for the benefit of the Italian gaming
public. This is 888′s first large-scale consumer launch into the Italian
market.
According to the terms of the agreement, 888 will co-invest alongside
Endemol in the lucrative Italian market. As the world’s premier online gaming
(http://www.888.com/) company, 888.com will provide a plethora of exciting
games that will enjoy exclusive use of Endemol’s brands. These include Deal
or No Deal , Big Brother and more. Endemol is a large multinational
corporation comprising some 80 companies across 26 countries.
The agreement will become fully enacted when the Italian authorities
provide the green light on gaming regulations for casino gaming. This is
expected to be in the latter half of 2010. 888 will benefit greatly from
Endemol’s popular brands, entrenched position and large market share. Plus
888s gaming expertise will allow Endemol to tap ever deeper into the booming
gaming sector.
888 CEO,
successful business enterprise. 888.com is a major global force in the gaming
realm and a partnership with Italian television colossus Endemol is a big win
for everyone. We look forward to a successful relationship by employing our
gaming experience and Endemol’s brands, for the benefit of the Italian gaming
market.” Similar sentiments have been echoed by
and CEO of Endemol Italy.
About 888.com
888.com is the World’s No.1 online casino. It has millions of members
worldwide who enjoy its casino, bingo and poker rooms and receive an online
gaming experience like no other. Founded in 1997 – 888.com this year
celebrates its 13th anniversary – by pioneers of the online gaming industry,
888.com has developed a strong brand grown by cutting-edge marketing through
offline sponsorships, poker events, online collaborations and continual
upgrading of its flagship online products; 888.com Casino, Bingo and Poker.
888.com’s goal is to provide quality entertainment to people who enjoy
gambling, by giving them the opportunity to do so in a safe, fun, fair,
regulated and secure environment. Its clients are its assets and it
continually makes every effort to establish customer satisfaction by building
relationships via service, honesty, advice and trust – with every member.
888.com operates under a license granted by the Government of
for the purposes of operating an online casino and poker room. 888.com has
adopted the code of conduct of the Interactive Gaming Council (IGC), of which
it is a member. 888.com is operated by Cassava Enterprises (
registered company incorporated and located in
registration number 83961). The company has other offices around the world
and employs over 750 employees. 888.com can be used in 22 different languages
in 176 countries worldwide. A leading force in the gaming industry since
1997, 888.com continually strives to be the No.1 site. It was a founding
member of eCOGRA, an independent standards authority for the industry
committed to protecting online players around the world.
It continually donates to UK and global charities and is working even
harder on its CSR messages as well as promoting eCOGRA and providing an
international framework of best operational and player practice requirements
enforced through inspections, reviews and continuous monitoring by global
audit companies. 888.com recently announced its first acquisition; the bingo
business and assets from Globalcom. 888′s bingo brand – 888ladies – has
become a brand leader within a very short time, winning awards and delivering
a strong community. Further to the new site offerings and following
significant technological investment, 888.com has recently embarked in to new
on-land ventures; partnering with key brands to deliver specific
propositions. Its first partnership, announced late 2006, is an innovative
cooperation with Rileys snooker and pool clubs for which 888.com uses its
online poker capabilities to power www.rileyspoker.com. 888.com has also
recently launched mobile, in-flight, and in-hotel casino where customers can
access their favourite games, not only from their computers but from mobile
phones and televisions too.
888.com has been named EGaming Awards Online Casino three times in the
last four years, and won 2008 Best Online Operator Award, as well as being
named Best Online Casino at the UK Gambling Awards, and Best Betting and
Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also
landed the 2008 Gambling Online Magazine Top Casino award and its internal
magazine, Eight, won the prestigious Most Effective Membership title at the
2008 APA Effectiveness Awards. Offline activity sits side by side the online
business, complimenting 888.com’s position as the leading authority in gaming
entertainment. 888.com is the main sponsor of Sevilla FC and sponsors
Warne
provider of Total Gaming and Payment Services to the online entertainment
industry. 888 is a member of the FTSE 250 index on the London Stock Exchange
About Endemol
Endemol is a global leader in entertainment programming and the largest
independent television and digital production company in the world.
Endemol comprises a global network of more than 80 companies in 26
countries and employs about 6,500 people.
Each year the company produces content and partners with more than 400
broadcasters and cross media platforms worldwide. Endemol is also one of the
largest independent distributors of formats and finished programming in the
world. The company has a growing library of over 2,000 formats and more than
22,000 hours of content across genres including entertainment, reality TV,
game shows, animation, comedy, drama, docu-dramas, features and feature films.
Endemol’s credits include international blockbusters formats such as Big
Brother, Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Star
Academy and Wipeout. Its growing drama portfolio includes worldwide hits such
as Home and Away, Rush, McLeod’s Daughters; Wire in the Blood, Secret Diary
of a Call Girl,
multi-media sports content including football, cricket, rugby and motor
racing.
Endemol is owned by Goldman Sachs, Mediacinco and Cyrte, which acquired
the company in
For further information, please contact
+44(0)20-792-02344 or newscom@888.com
SOURCE 888.com