Survey Finds 90 Percent of Homeowners Find Brick Appealing

May 24, 2010

ROSWELL, Ga., May 24 /PRNewswire/ — According to a recent survey conducted online by Harris Interactive on behalf of Boral Bricks, 90 percent of all homeowners find aspects of brick homes appealing. The study was commissioned by Boral Bricks, Inc. to determine consumer appreciation for key attributes of brick.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100524/PH09587 )

The survey, conducted in April, surveyed 2,449 U.S. adults of whom 1,618 are homeowners; which of the following aspects of a home with brick siding, if any, do homeowners find appealing? Answers included appearance, fire resistance, low maintenance, resale value, energy efficiency and sustainability. Among homeowners, 90 percent found attributes of brick homes appealing. Appearance (71 percent), low maintenance (68 percent) and fire resistance (49 percent) ranked highest on the list of attributes homeowners most like about brick. Forty-five percent of homeowners found resale value, sustainability and energy efficiency appealing aspects of brick as well.

“The survey results surprised us in some regards,” said Bob Kepford, president, Boral Bricks, Inc. “We knew consumers liked the appearance of brick, but thought both sustainability and energy efficiency would rank higher for homeowners. Now more than ever it is important to educate homeowners of the environmental benefits of using brick which include among other things low maintenance and energy efficiency.”

According to U.S. Census data on siding for new homes, builders have increasingly opted for lap siding products over the last ten years. The 2007 census data shows twenty five percent of homes built that year featured brick as the primary siding material, while 59 percent of homeowners prefer brick to other sidings according to an August Harris Survey.

For complete survey results and full methodology please visit BoralBricks.com.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Boral Bricks from April 21-23, 2010 among 2,449 adults ages 18 and older, of whom 1,618 are homeowners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Propensity score weighting was used to adjust for respondents’ propensity to be online. For complete survey methodology, including weighting variables, please contact BrianR@IMRE.com.

About Boral Bricks

Boral Bricks is the largest clay brick and paver manufacturer in the United States. Boral Bricks Inc. is the largest operating company of Boral USA, a holding company that owns Boral’s U.S. operation. Boral Bricks Inc. is headquartered in Roswell, GA. For additional information, please visit www.boralbricks.com or call 800-5-BORAL-5.

    Media Contact:
    Brian Remsberg, IMRE

SOURCE Boral Bricks

Source: newswire

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