MentosÂ® Creates Facebook Home for Fresh Art, Music
CINCINNATI, May 24 /PRNewswire/ — Mentos, the chewy mint known for its optimistic take on life and signature “thumbs up” gesture, has launched a Facebook community for fans who prefer their mints with a little art and music.
Mentos Mints has long provided inspiration for music, video and art created by fans of the brand, with little involvement from Mentos maker Perfetti Van Melle. For instance, the Mentos spirit and theme song has found its way into creations as diverse as an episode of Family Guy to a Foo Fighters music video.
The Fresh Goes Better Facebook application allows visitors to view and hear original work by artists who upload their creations directly to the U.S. Mentos Facebook page. Work is organized in three categories: fresh graphic art, fresh music and fresh video. A featured artists section on the page will spotlight work that is the freshest of the fresh.
“After years of stumbling upon and admiring Mentos-inspired art here and there, it was time to share the wealth,” said Craig Cuchra, brand manager for Mentos. “Creating the Fresh Goes Better application on Facebook is a way of sharing the incredible energy of our fans by becoming a curator for work by established and aspiring artists in three genres. It will allow art enthusiasts of all ages across America to enjoy and offer visions of freshness.”
In an unusually simple, hands-off arrangement, artists who exhibit their work through the Mentos Fresh Goes Better Facebook application retain all rights to their work at all times, and are free to link to other sites for viewers or listeners who may want to purchase what they see and hear.
The Mentos Fresh Goes Better page, which launched with full functionality on May 19, is already being credited for some fresh thinking. It is the first application on Facebook to include an embedded MP3 player, allowing visitors to listen to showcased music directly from the page.
Mentos art enthusiasts can view and “like” the Facebook application or submit fresh art, music or video at http://www.facebook.com/MentosUS. More information about Mentos Mints is available at http://us.mentos.com.
About Mentos Mints:
Mentos is a flagship brand of Italian confectioner Perfetti Van Melle. Mentos Mints were first produced in the Netherlands during the 1950s, and the brand’s U.S. Headquarters can be found in Erlanger, Ky. Mentos Mint’s popularity in the United States stems from its fresh taste, chewy texture and a celebrated TV advertising campaign and jingle, which debuted on American television in 1991. For more information, visit http://us.mentos.com.
About Perfetti Van Melle USA:
Perfetti Van Melle USA is the Kentucky-based headquarters of Italy’s Perfetti Van Melle S.p.A., the third-largest confectionary group in the world. A privately-owned confectionery company, it operates 32 companies and employs a global workforce of more than 14,000 people who produce and distribute its products in more than 130 countries. Perfetti Van Melle’s best known brands are Mentos and Airheads. For more information, visit http://www.perfettivanmelle.com.
SOURCE Mentos Mints