QSL Announces Partnership with Chinese Baseball Association to Develop Professional Baseball League in China

May 26, 2010

BEIJING, May 26 /PRNewswire-Asia/ — QSL Sports Limited (QSL) is pleased
to announce its six-year exclusive partnership with an extension option for
another six years with the Chinese Baseball Association (CBA) to develop the
China Baseball League (CBL), the only official professional baseball league in
China. This is QSL’s latest expansion to the sport following its investment in
the China Youth Baseball League (CYBL) announced in June last year.

Mr. Kenneth Jian Hua HUANG, founder and chairman of QSL, and Mr. LEI Jun,
chairman of CBA, will jointly lead the CBL as co-Chairmen to promote, reform
and manage CBL. The partnership aims to spearhead the drive to raise China’s
profile and standards in the sport in the region, and eventually establish
China as a key player in the international baseball arena. This year’s CBL
will be held from 12 July to 29 August in seven cities. They are Beijing,
Tianjin, Shanghai, Wuxi, Zhengzhou, Guangzhou and Chengdu.

Commenting on the partnership, Mr. HUANG said, “I believe the partnership
between QSL and CBL will bring forward transformational changes to the sport
of baseball in China. In the coming six years, we aim to create an Asian
baseball league between China, Taiwan, Japan and Korea, most of whom have long
been strong baseball league players on the world stage.”

To achieve that, QSL will first promote the interaction between the
players and coaches of these countries through better communication and
staging playoff matches. The company’s next step will be to invite
professional teams from Taiwan, Japan and Korea to come to China for
exhibition or invitational matches. Ultimately the company hopes to be able to
create a set of game rules and prize money system for this Asian baseball
league through collaboration and discussion.

QSL is a private company owned by HUANG. It serves as an investment
platform to capture business opportunities in sports in China. Dr Yang,
Executive Vice President of Franklin Templeton Investments, became partner of
HUANG last month to jointly promote the company’s sports-related investment.
In February this year, QSL obtained an eight-year exclusive management rights
of the National Basketball League (NBL) with the central government with an
extension option for another eight years to promote, reform and manage NBL in
collaboration with the Chinese Basketball Association (CBA).

SOURCE QSL Sports Limited

Source: newswire

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