Citizen7 to Dip-n-Roll Boardwalk Ice Cream Around a Sweet New Brand Image

May 26, 2010

IRVINE, Calif., May 26 /PRNewswire/ — Citizen7 Studios, a full-service advertising agency, is now the agency of record for Boardwalk Ice Cream Company.

Thanks to its new agency, the makers of the dip-n-roll ice cream treat are about to get a more-than-vanilla brand build-up of their own. Projects will range from website design and development to in-store signage and onsite events driving traffic to its Irvine Spectrum storefront.

“Boardwalk is a fun new concept based on a bit of old-time nostalgia and a lot of real flavor,” says Edward Yu, president of Citizen7. “Its ice cream bars are capable of reaching fanatical new heights in popularity, and we’re excited to be part of the building process–from scratch–in realizing that level of success.”

“With Citizen7 on our team, Boardwalk will be as much about a crave-worthy ice cream experience as a destination in Orange County, and then later across Southern California as new stores open,” says Josh Bruni, owner and founder of Boardwalk Ice Cream. “We’re truly thrilled to partner with such a creative hot shop right here in Irvine that can put us on the map.”

About Citizen7 Studios

Based in Irvine, Calif., Citizen7 Studios is a full-service advertising agency specializing in strategic planning, branding, public relations, online product development, advertising and content development. They freelance the best and most relevant talent available within all areas of account management, creative, production, media planning/buying and strategic services and are backed by the financial resources of Entrepreneur Media. To learn more, please visit www.citizen7studios.com.

About Boardwalk Ice Cream Company

Boardwalk Ice Cream Company takes America’s number 1 vanilla ice cream (Blue-Bell) and puts a stick in it. It is then dipped in the finest French chocolate and then rolled in your favorite candy bar, nuts, sprinkles and more. Dip-n-roll!! Become a fan at http://www.facebook.com/boardwalkicecreamco

SOURCE Citizen7 Studios

Source: newswire

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