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Four Eutelsat Satellites Gear up for Live Coverage of the 2010 FIFA World Cup

May 27, 2010

PARIS, May 27, 2010 /PRNewswire-FirstCall/ — For the first time in its
history, World Cup football is preparing to take place in Africa, with four
satellites operated by Eutelsat Communications (Euronext Paris: ETL) at the
heart of a state-of-the-art broadcast infrastructure that will enable
channels around the world to deliver matches, commentary, interviews and
reports to TV viewers.

With high-power capacity focused over Africa, Europe and the Middle East,
Eutelsat’s W2A, W3A, W4 and W7 satellites will support the exceptional
resources deployed by rights-holding organisations and television channels to
offer worldwide coverage of the 30 days of sport in South Africa.

The European Broadcasting Union (EBU) will reinforce its existing
permanent capacity on Eutelsat satellites with two extra 72 MHz transponders
booked on the W2A satellite. This satellite will enable the games, summary
reports and highlights of the championship to be broadcast live from the
EBU’s international broadcast centre, located for the event in Soweto, to its
headquarters in Geneva. Images will then be delivered by the EBU to its 75
broadcast members and other clients in extended Europe, using W2A for Europe
and W3A for Africa and the Middle East.

In addition to carrying live broadcasts of matches by rights holders,
Eutelsat will provide customers operating in South Africa with satellite
links so that journalists working in the field can be directly connected to
studios in their respective countries. Clients including GlobeCast, APTN,
Arqiva, Telenor and TVI, who all already lease permanent capacity on
Eutelsat, will reinforce their resources on W2A, W7 and W3A for these
transmissions.

Commenting on Eutelsat’s activity for the 2010 World Cup, Michel de
Rosen
, Eutelsat CEO said: “This 19th edition of the FIFA World Cup, in South
Africa
, presents Eutelsat with a new opportunity to support customers with
resources optimised for live broadcasts to audiences around the globe. This
ultimate sporting event provides a unique platform to show the drive for
innovation shared by players in the broadcast community, which has propelled
sport into High-Definition and is now opening the era of 3D. With our
coverage of Africa significantly boosted over the last 12 months by the W2A
and W7 satellites, Eutelsat is delighted to be part of the infrastructure
mobilised for the World Cup and to pursue a year of remarkable sports events
showcasing this new dimension, which include the final of Six Nations Rugby
and at this moment, the Roland Garros tennis championship.”

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is
the holding company of Eutelsat S.A.. With capacity commercialised on 26
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world’s three leading satellite operators in
terms of revenues. At 31 March 2010, Eutelsat’s satellites were broadcasting
more than 3,500 television channels. More than 1,100 channels broadcast via
its HOT BIRD(TM) video neighbourhood at 13 degrees East which serves over 120
million cable and satellite homes in Europe, the Middle East and North
Africa
. The Group’s satellites also serve a wide range of fixed and mobile
telecommunications services, TV contribution markets, corporate networks, and
broadband markets for Internet Service Providers and for transport, maritime
and in-flight markets. Eutelsat’s broadband subsidiary, Skylogic, markets and
operates access to high speed internet services through teleports in France
and Italy that serve enterprises, local communities, government agencies and
aid organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ nearly 650 commercial, technical
and operational employees from 28 countries.

    http://www.eutelsat.com

    For further information
    Press
    Vanessa O'Connor
    Tel. : +33-1-53-98-37-91
    voconnor@eutelsat.fr

    Frederique Gautier
    Tel. : +33-1-53-98-37-91
    fgautier@eutelsat.fr

    Investors & Analysts
    Lisa Sanders Finas
    Tel. : +33-1-53-98-30-92
    investors@eutelsat-communications.com

SOURCE Eutelsat Communications


Source: newswire



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