The Factory Interactive Launches WeWantWade.com for the Miami HEAT

May 28, 2010

MIAMI, May 28 /PRNewswire/ — Leading digital design and marketing agency The Factory Interactive was selected by the NBA’s Miami HEAT to develop and execute WeWantWade.com — a grass-roots, online site designed to let Dwyane Wade know just how much he means to HEAT fans and the South Florida community. Launched earlier this month, the site harnesses the power of social media’s most powerful tools allowing Wade fans to send the wunderkind personal messages via phone, Twitter or video upload – banding the citizens of “Miami-Wade County” together in an expression of their gratitude, admiration and love for their very own superstar via WeWantWade.com.

With Wade expected to become a free agent on June 30, 2010, the online campaign is the first initiative of its kind from an NBA team attempting to hold on to its much beloved star. In fact, buzz generated around the site was so extraordinary that within the first 24 hours WeWantWade.com garnered over 330,000 page views and was highlighted in national media outlets such as: CNN’s Headline News, USA Today, ESPN, MSNBC and FOX News.

To help reach out and grab the MVP’s attention, offline fans can request a We Want Wade Fan Kit for free by filling out a simple form on site. The kit includes everything the motivated fan needs to say it loud and say it proud: “We Want Wade!” To date, over 11,000 fan kits have been requested.

“We know how important Dwyane Wade is not only to our team, but to the South Florida community as a whole,” said Michael McCullough, Executive Vice President and Chief Marketing Officer for the Miami HEAT. “Our mission was to provide Wade fans with several easy ways to share their appreciation and The Factory Interactive was an ideal partner for this project, as they understood the ideas and timeliness of our project -and able to execute our vision in a matter of days.

“Our long-standing relationship with The HEAT Group allowed us to turn their vision into reality within a few short days,” said Jason Inasi, The Factory Interactive President and CEO. “We are extremely pleased at the project’s success and will continue working with the HEAT to leverage social media and emerging technologies in order to foster a richer experience for fans.”

About The Factory Interactive, Inc.: The Factory Interactive, Inc. is an award winning Digital Design & Marketing Agency specializing in the conceptualization and development of cross-media marketing and technology solutions including web, broadband, mobile, DVD/CD ROM, broadcast and print solutions. Founded in 1998, The Factory Interactive, Inc. has provided these sophisticated Digital Business Solutions to a wide variety of corporate clients such as AOL Latin America, Bmobile, Cable & Wireless, Carib Brewery, Carnival Cruise Lines, Coverall USA, MasterCard, The HEAT Group, and TSTT. For more information visit: http://www.thefactoryi.com and http://www.SEOtrackonline.com.

SOURCE The Factory Interactive, Inc.

Source: newswire

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