James Clark and Wendy Hofstetter of Room 214 to Conduct AMA Data and Dashboards Workshop in Atlanta

May 28, 2010

BOULDER, Colo., May 28 /PRNewswire/ — James Clark, co-founder of Room 214 and Wendy Hofstetter, group practice leader in entertainment at Room 214, will lead the upcoming AMA Data and Dashboards workshop in Atlanta on June 2 and 3. The workshop provides mid- to senior-level marketers with the knowledge to put data at the center of their marketing decisions.

With the shift of marketing resources to online and social media as a way to lower costs and increase marketing effectiveness, marketers now have a tremendous amount of data at their disposal. Knowing what to do with that data is often overwhelming.

This intensive two-day seminar will dive into how to gather, filter, curate and visualize the data that matters most for assessing marketing ROI. Attendees will receive a simple stepped-approach to launching marketing dashboards that quantify the overall impact marketing is having on stated business objectives such as sales, customer service, retention and brand visibility.

Key Learning Objectives

  • Aligning the scope of a marketing dashboard with the organization’s knowledge needs.
  • Identifying the right metrics to include on a dashboard to identify opportunities and threats and forecast performance.
  • Integrating analytics and dashboard metrics.
  • Overcoming gaps in data or missing information.
  • Developing robust processes to support marketing resource allocation and performance management.
  • Selecting the right deployment technology to create an engaging interface and easy-to-maintain operation.
  • Designing the user experience for simplicity and richness of learning.
  • Developing a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization.

Supporting Quotes

“Data visibility is pushing marketing further toward organizational integration among sales, customer service, brand and public relations. Having a dashboard to correlate and track the interdependence of these disciplines is critical to forward thinking and acting organizations.”

- James Clark, co-founder, Room 214

Supporting Resources

  • AMA Event Details: http://bit.ly/dfsaCB
  • Room 214, http://www.room214.com, a social media agency
  • Twitter
    • James Clark: @jamesoclark
    • Wendy Hofstetter: @whofstetter
    • Room 214: @room_214
    • AMA: @marketing_power

    Media Contact:
    James Clark, Room 214
    303-444-9214 x100



SOURCE Room 214

Source: newswire

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