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Mind Candy Partners With Penguin Group to Publish a Range of Moshi Monsters Books

June 2, 2010

LONDON, June 2, 2010 /PRNewswire/ — Mind Candy, developer of the popular
children’s online game, Moshi Monsters, today announced its first major
licensing deal with Penguin Group to publish a series of books based on the
Moshi Monsters property. The online game allows children around the world to
adopt their own free pet monster, play games, customize their homes, explore
the virtual world and solve educational puzzles. More than 20 million players
have registered to-date at http://www.moshimonsters.com, making it one of the
world fastest growing children’s games.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20100528/393224 )

    (Logo: http://www.newscom.com/cgi-bin/prnh/20100324/383567-a )

The first book to be published during the deal will explore one of the
most popular elements of the game – Moshlings. These cute, colourful and
collectible little creatures are pets of the Moshi Monsters and the book will
delve into their back-story, habitats, quirks and provide other valuable
information for dedicated Moshling hunters. The book will also contain a
unique code to unlock a secret Moshling at the Moshi Monsters website. Two
books are planned for release in 2010 globally and a further five to follow
in 2011.

“Moshi Monsters grew tenfold in 2009 and we feel now is the right time to
begin expanding the property offline,” said Michael Acton Smith, CEO of Mind
Candy. “Books will be one of the key categories for the brand and we felt
Penguin would be the perfect partner to help us expand the property.”

“The licensing landscape has changed in the last year or so with some of
the most compelling story content for kids coming from virtual worlds, and
the Penguin Group is honoured to add Moshi Monsters to its programme of
successful virtual world tie-ins, said Eric Huang, Category Publisher, Brands
and Licensing, Penguin Group. “All the books will contain links to exclusive
content and act in tandem with the site to expand the digital world with a
physical component to make Moshi Monsters even more fun.”

In Moshi Monsters, players navigate the immersive online world by solving
puzzles that test a variety of skills including basic math, spatial
awareness, logic and vocabulary. As players solve puzzles, they earn Rox, the
in-game currency that can be used to purchase food, furniture and seeds to
attract Moshlings for their monsters.

Moshi Monsters is free-to-play and provides wholesome fun for parents and
children of all ages. With 20 million registered players and over six million
monthly unique visitors, Moshi Monsters is one of the world’s fastest growing
social online games for children. To create your free Moshi Monster and enter
a world of fun and puzzles, visit http://www.moshimonsters.com.

For artwork and press materials relating to this press release visit:
http://tiny.cc/moshipress.

About Mind Candy

Mind Candy is one of the world’s fastest growing social online gaming
companies and the global developer, operator and publisher of Moshi Monsters.
The company was founded in 2004 by Michael Smith, a UK-based entrepreneur who
previously founded Firebox.com.

About Moshi Monsters

Moshi Monsters is the world of adoptable monsters, combining adorable
virtual pets with social online gameplay and educational puzzles for
children. The puzzles test a variety of skills including basic maths, spatial
awareness, logic, counting, anagrams and vocabulary. 20 million monsters have
been created to date and over two million new players joining each month
making Moshi Monsters one of the world’s fastest growing children’s sites. To
date, more than 120 million educational puzzles have been played and over one
million virtual items are sold each day! For more information on Moshi
Monsters visit http://www.moshimonsters.com

About Penguin

Penguin was established in 1935 and is one of the world’s leading
consumer publishing businesses. Penguin publishing comprises the following
imprints: Allen Lane, Fig Tree, Hamish Hamilton, Michael Joseph, Penguin,
Penguin Classics, Puffin, Viking, Ladybird, Sunbird, Frederick Warne and BBC
Children’s Books. Penguin has offices in 15 countries and is part of the
international media company Pearson.

    Mind Candy / Moshi Monsters Global PR:
    Edward Relf,
    Chief Marketing Officer,
    Mind Candy,
    ed@mindcandy.com

    UK PR:
    Jade Wilkinson,
    Lewis PR,
    moshi@lewispr.com,
    +44(0)207-802-2626

    Australia PR:
    Gemma Maughan,
    Lewis PR,
    gemmam@lewispr.com,
    +61-2-9409-3100

    US PR:
    Megan Kellett,
    Bender / Helper Impact,
    mindcandy@bhimpact.com,
    +1-310-694-3102

SOURCE Mind Candy


Source: newswire



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