Alioscopy and Fraunhofer Heinrich Hertz Institute Announce Strategic Partnership at InfoComm 2010
LAS VEGAS, June 7 /PRNewswire/ — InfoComm 2010 Tradeshow – AlioscopyÃ‚® USA, a 3D visualization technology provider, and Fraunhofer Heinrich Hertz Institute a Germany-based research institute today announced a strategic partnership that will offer cutting-edge digital signage agencies and creatives, and production companies specializing in trailers for motion pictures, one of the first services that will unlock the long standing barrier of converting stereoscopic (2-view) 3D footage and content into Alioscopy-ready, auto-stereoscopic ‘no-glasses’ 3D. This breakthrough process architected by the scientists at Fraunhofer Heinrich Hertz Institute will allow businesses and studios to extend the life and application of their stereoscopic 3D footage into auto-stereoscopic multi-view content for playback on Alioscopy HD LCD 3D displays.
As the stereoscopic 3D motion picture and home entertainment markets continue to expand, the demand for 3D auto-stereoscopic content in the business-to-business (B2B) sector is also growing. Two of the largest barriers for B2B markets such as theatre lobby displays, and digital signage for tradeshows and events, have been the need for a glasses-free stereoscopic 3D medium and a solution for converting existing stereoscopic 3D footage to a multi-view format for playback on auto-stereoscopic 3D displays.
With today’s announcement between Alioscopy and Fraunhofer Heinrich Hertz Institute, a turnkey solution and service will now be available to all businesses (stereoscopic 3D content production agencies, motion picture industry, and event marketing firms) that have invested time and resources to produce 2-view stereoscopic 3D and extend that investment to produce multi-view auto-stereoscopic 3D footage, for playback in literally any environment without the need for 3D glasses.
“Alioscopy has always been at the forefront of auto-stereoscopic 3D displays, and we recognized the incredible potential of creating a technology to convert existing stereoscopic footage into multi-view formats and make it look just as immersive and captivating on auto-stereoscopic displays,” said Ralf Tanger, Project Manager at Fraunhofer Heinrich Hertz Institute, Berlin. “We’re excited to work together with Alioscopy as we offer this unique technology that will allow many new customers to extend their 3D investment into new 3D markets,” added Tanger.
“This new strategic relationship between Alioscopy and Fraunhofer Heinrich Hertz Institute will introduce content creation agencies and our customers in the motion picture industry to new markets for ‘no-glasses’ 3D. Imagine a major film studio offering previews of their latest 3D stereoscopic films in theatre lobbies in auto-stereoscopic 3D–allowing audiences to experience equally immersive 3D sensations–just without glasses,” said Philippe Roche, CEO of Alioscopy USA. “With the content conversion expertise of Fraunhofer Heinrich Hertz Institute, and the auto-stereoscopic technology brain trust of Alioscopy–we’ve got a winning combination,” said Roche.
Visit the Alioscopy and Fraunhofer Heinrich Hertz Institute at InfoComm Tradeshow in the Alioscopy Pavilion at InfoComm Booth Hours, North Hall #N 3062
Wednesday, June 9th: 9:00 a.m. - 5:00 p.m. Thursday, June 10th: 9:00 a.m. - 5:00 p.m. Friday, June 11th: 9:00 a.m. - 4:00 p.m.
About Fraunhofer Heinrich Hertz Institute
The Fraunhofer Heinrich Hertz Institute is a global leader in the development of mobile and fixed broadband communication networks and multimedia systems. From photonic components and systems and fiber optic sensor systems through to high-speed hardware architectures, the Heinrich Hertz Institute works together with international partners from research and enterprise and for global markets on developing the infrastructures for the future Gigabit Society. At the same time it also develops future applications for broadband networks. Key focal areas of research are 3D TV, 3D displays, HDTV, gesture-controlled human-machine interaction, image signal processing and transmission, and interactive use of media. For more details, visit www.hhi.fraunhofer.de.
AlioscopyÃ‚® develops a wide range of 3D technology solutions and services that represent one of the most significant leaps forward in auto-stereoscopic 3D display technologies. The company holds worldwide patents for auto-stereoscopic 3D hardware displays and software that produce attention-getting 3D content without the need for 3D glasses or other viewing devices. Auto-stereoscopic 3D offers an ideal business-to-business (B2B) way to solidify messaging, boost brand recognition, and garner immediate and memorable attention. Alioscopy ‘no-glasses’ 3D is perfect for: digital signage, media and entertainment, the gaming industry, point-of-sale kiosks, and real-time automotive, architecture, medical, government and military visualization.
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