Health Science Channel and 5min.com Sign Content Partnership Agreement
BOCA RATON, Fla., June 7 /PRNewswire/ — Information Television Network (ITV) — leading health and medical content producer and parent company of the innovative online health video site HealthScienceChannel.com — today announced its content partnership agreement with the fastest growing video distribution platform 5min Media. The relationship brings HealthScienceChannel.com’s premium broadcast quality and physician vetted health video — featured on networks such as PBS and Discovery — to 5min Media’s robust video platform, which serves a monthly audience of over 28 million US unique viewers. 5min Media is also the No. 1 provider of online health videos for consumers, patients, and practitioners with a monthly reach of approximately 9 million unique viewers, according to comScore.
ITV is focused on expanding viewership and brand awareness for the newly launched consumer site HealthScienceChannel.com. Joining the company of major media brands including Scripps, Hearst (UGO), among others, HealthScienceChannel.com is a good strategic fit for 5min Media’s health channel which now encompasses over 12,000 videos. Overall, 5min Media captures over 50 percent of the health video market, which makes it over 2.5 times larger than WebMD and over 8 times larger than Everyday Health.
“HealthScienceChannel.com represents a culmination of ITV’s prominence in the health space over the past decade. We are excited about the 5min Media partnership as it underscores the quantifiable value of our health content online, augmenting ITV’s existing distribution model and accelerating our digital syndication strategy,” said Matt Herren Vice President Business Development at ITV.
“We are thrilled to be working closely with ITV. The valuable ecosystem that 5min Media has built, particularly its leadership position in the Health space, delivers immediate scale to ITV’s library in a new way that complements its traditional distribution strategy of Broadcast and Cable,” said Evan Schreiber Senior Director Business Development at 5min Media. The video will be monetized by 5min Media’s ad sales team with pre-roll ad units, overlays and companion banners with revenue shared between the two companies.
ITV (www.itvisus.com) was founded in 1992 and operates from its dedicated 20,000 square foot production studios. ITV has built an unparalleled reputation for producing quality health and medical programming spanning every facet of patient care and distributing content on broadcast/cable television, closed-circuit hospital networks, online, and on-demand digital platforms.
5min Media is the leading video distribution platform for the web. 5min Media enables people to watch relevant videos anywhere online through its proprietary VideoSeed technology. 5min Media’s distribution platform represents a single outlet for leading media companies and video rights holders to reach hundreds of millions of passionate online viewers. 5min Media reaches a monthly audience of over 30 million unique viewers who watch its library of 20 channels and over 150,000 premium videos.
SOURCE Information Television Network