Mobile Marketing Association Kick-Starts Summer Webinar Series With Best Buy and Microsoft

June 17, 2010

NEW YORK, June 17 /PRNewswire/ —

              The Mobile Marketing Association (MMA), the premier global non-
              profit trade association established to lead the growth of
              mobile marketing and its associated technologies, is hosting a
              three-part webinar series this summer.  Sponsored by
              Microsoft, the MMA Summer Series will focus on Retail, Travel,
    Who:      CPG.

              MMA is kick-starting the Summer Series with a focus on how
              retailers can benefit from a properly crafted and executed
              advertising strategy.  Attendees will hear about key mobile ad
              trends, retailer insights and needs, the publishers' point of
    What:     view and campaigns dos and don'ts.

             Speakers include:
             -- Michael Becker, Managing Director, North America, MMA
              --Jonathan Tom, Group Manager, Mobile Advertising, Advertiser
              and Publisher Solutions Group, Microsoft
              --Tiffany Gerhardt, Senior Marketing Manager, Emerging
              Capabilities, Best Buy

              In addition to hearing the speakers, all attendees will be
              provided the opportunity to download a copy of The Retailer's
              Guide to Mobile Advertising whitepaper immediately following
              conclusion of the webinar.

    When:    June 28, 2010
             11:00 a.m. to 12:00 p.m. ET

              Limited Space --To register please email
    Where:     mma@globalresultspr.com and you'll receive the proper password.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States, and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.


    Valerie Christopherson
    Global Results Comm. (GRC)
    P:+1 949 608 0276
    E: mma@globalresultspr.com

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SOURCE Mobile Marketing Association

Source: newswire

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