Firestarter Vodka Further Expands National Distribution

June 17, 2010

LA QUINTA, Calif., June 17 /PRNewswire/ – Matt Wilkerson, Vice President of Firestarter Spirits Inc., has announced its further expansion into several new markets within the last few weeks. Firestarter is partnering with Blach Distributing of Elko, Nevada; Luce & Son of Reno, Nevada; Ace Distributing of Connecticut; Mexcor International of Texas; Sterling Distributing, Co. of Nebraska; and Capitol-Husting, Inc. of Wisconsin. These market additions join their growing roster of partnerships throughout the United States and Canada.

Known for its unique “fire extinguisher” packaging, premium Firestarter Vodka was launched in Southern California’s hospitality-oriented Palm Springs resort area, and soon began a rapid global expansion. Distributorships are also located in Florida, Indiana, Minnesota, Texas, Tennessee, Las Vegas, Nevada and Alberta, Canada.

“We are very pleased to watch the excitement spread over Firestarter Vodka, and to know our efforts are taking the company on a fast track to amazing growth and success. Our research clearly indicates the product is becoming one of the most recognized and sought-after national brands,” stated Wilkerson.

“Repeat business is key for the longevity of any brand and establishing brand loyalty. People are fascinated by the packaging. They are impressed with the quality. They are loyal to the Fire Fund,” added Tom Del Sarto, National Account Manager.

Their unique, philanthropic business approach is underscored by their proprietary program, the win-win Firefighter Appreciation Fund. Firestarter’s fund allows distributors to partner with Firestarter Spirits and donate to firefighters in their own individual states.

Wilkerson added, “As a growing company with the objective of making a difference; we implemented the Fire Fund in order to give back a measurable amount and assist this worthy beneficiary. A key component of our business plan was to reach a level of success where we could make a significant contribution to firefighters, the heroes that protect our communities. Now, thanks to our committed distributors and valued consumers, we are in the position to extend this outreach program, donating a percentage of sales to firefighters in the markets we serve. Each of our distributors has generously joined the cause with pledged donations as well. We are very lucky to be establishing partnerships with people of great generosity.”

About Firestarter Vodka

From Moldova, Firestarter Vodka is a premium, ultra-smooth red wheat vodka five-times distilled and filtered. The product has received accolades from many of the world’s foremost vodka experts. As a premium product, with its striking “fire extinguisher” packaging (complete with locking pin, trigger and nozzle from which it is poured), Firestarter Vodka is placed in a class among the best on the market.

SOURCE Firestarter Spirits Inc.

Source: newswire

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