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Charm Promotes Yihe Zhao to Market Research Vice President

June 18, 2010

BEIJING, June 18 /PRNewswire-Asia-FirstCall/ — Charm Communications Inc.
(Nasdaq: CHRM) (“Charm” or the “Company”), a leading advertising agency in
China, today announced that it has promoted Mr. Yihe Zhao to vice president in
charge of market research with immediate effect.

As a vice president of the company Mr. Zhao will join Charm’s Service
Solution Committee, which has been formed to uphold and promote the highest
standards of professional service and industry best practice across all of
Charm’s business segments. By bringing together key executives from different
disciplines within the firm, Charm will create important synergies and allow
the cross cultivation of ideas throughout the Company. Market research has
never been more important and Mr. Zhao’s singular expertise will be shared
within the Company through Charm’s Service Solution Committee, bringing
benefits to all business segments.

“Researching the market, consumers and branding is the foundation for all
integrated communications in the dynamic and fast-developing market in China,”
commented He Dang, founder, chairman and CEO of Charm. “Going forward, as head
of our leading market research center, Mr. Zhao will be an invaluable asset to
help us develop innovative advanced research tools and technologies and ensure
that we apply our market positioning strategy across the board to improve our
professional capabilities and provide enhanced client service.”

Mr. Zhao joined Charm in May 2008 to run the market and media research
department. He has over 15 years of experience in the advertising industry,
with extensive knowledge of consumer behavior studies, marketing strategy,
media research and brand research. Since he has been in the industry, Mr. Zhao
has worked with over 100 brands, servicing many major international and
domestic companies including China Telecom, Midea, Mengniu, Kia, Lotte and
American Dairy and has received numerous industry awards for his work. This
experience has given Mr. Zhao a deep understanding of the local market and
what it takes for a brand to become ubiquitous. Mr. Zhao is also a published
author, having written ‘Core Changes – Building Strong Brands Faster,’ in 2003,
and is a featured lecturer at Tsinghua University’s MBA Programs and China’s
4A Association.

Yihe Zhao has a bachelor’s degree in advertising from Nanjing University
of Finance and Economics.

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading domestic television
advertising agency in China. Charm operates its business under three brands:
Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm
Advertising and Charm Interactive brands, Charm offers integrated advertising
agency services from planning and managing advertising campaigns to creating
and placing advertisements. Under the Shangxing Media brand, Charm has
established a portfolio of television advertising media resources through its
exclusive arrangements with four programs on CCTV, and two satellite
television channels, Shanghai Dragon TV and Tianjin Satellite TV, which
includes not only advertising time but also opportunities for placing branded
content. Charm’s clients include well-recognized brand names in China across
many industries, as well as emerging domestic leading brands. In January 2010,
Charm formed a joint venture with international 4A advertising group Aegis
Media, its strategic investor, to operate its brand “Vizeum” in China. For
more information please go to http://ir.charmgroup.cn .


    For investor and media inquiries, please contact:

    New York

     Amanda Sham
     Brunswick Group
     Phone: +1-212-333-3810
     Email: charm@brunswickgroup.com

    Beijing

     Henry Fraser
     Brunswick Group
     Phone: +86-10-6566-2256
     Email: charm@brunswickgroup.com

SOURCE Charm Communications Inc.


Source: newswire



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