“HEROES” Creator Tim Kring and Nokia Launch Conspiracy for Good
ESPOO,
http://www.ConspiracyForGood.com), an inaugural movement that blends online
and real-world tasks to effect social change through audience participation.
CFG combines Kring’s original storytelling
(http://www.ConspiracyForGood.com/about) and Nokia’s Ovi platform
(http://www.ovi.com) to create a dramatic, fictional experience using
interactive theatre, mobile and alternate reality gaming (ARG), music and
physical participation to do good in the world. Participants will become part
of the plot development and will find the necessary tools and clues to move
the narrative forward and into the real-world, ultimately creating social and
educational change for the Chataika Basic School, located in the village of
Chataika in eastern
“I believe that storytelling has the power to create positive change in
the world. Audiences today want to be more involved in stories,” said
Kring
“Our goal with the Conspiracy For Good is to entice, engage, and inspire the
audience to drive real-world change through their participation in a
narrative.”
The Backstory (Fictional Plot)
Over the decades, members of Conspiracy For Good have been reputed to be
quietly and effectively doing good in the world’s most troubled areas. But
CFG is not without enemies, and it is now under fierce attack by
Briggs
committed to advanced infrastructure development and security services. For
help, CFG turned to Kring, a master storyteller, to share their story,
recruit new members to read the signs, and bring down
Joining the Conspiracy For Good
Participants enter into the story, which fuses reality and fiction,
through http://www.ConspiracyForGood.com, where they will join like-minded
thinkers, artists, musicians and causes, creating a unified voice to fight
for social and environmental justice. The audience can take action within
their own comfort zone and level of engagement to meet new people with
similar interests online and in person, and have some fun too. Participants
who join CFG will be able to solve mysteries online, play casual mobile games
or be a physical participant in the
mid-July through early August.
CFG brings to life many of the experiences that Ovi, Nokia’s Internet
service platform, offers to people that use its devices. CFG participation on
Ovi occurs through a series of existing and upcoming apps including casual
games like “Exclusion” (http://tiny.cc/4ujaw) and “Mainframe Liberator”
(http://tiny.cc/r9qfx) that unlock codes to confidential websites, Ovi Maps
(http://www.ConspiracyForGood.com/map) to guide characters through the story,
and
advance the story.
In the UK, participants will be able to download a special edition app
called Conspiracy For Good: DeadDrop powered by Nokia’s Point & Find service.
Available in the UK Ovi Store (http://store.ovi.com) in mid-July, the app
will allow players to point at objects and images in the real-world to
discover clues and participate in challenges during the series of upcoming
events in
“
an additional distribution channel to once more advance storytelling through
interconnected services and active audience participation,” said
Ojanpera
most powerful example to date for how content owners can blur the lines
between the online and real-world to connect people to change.”
How to Join ConspiracyForGood.com
Anyone is welcome to join the conspiracy from any country. For those who
live in or plan to visit
free, registration to http://www.ConspiracyForGood.com is required and no
purchase is necessary.
About
transmedia storytellers, who works seamlessly across mediums, including
viewing screens and delivery devices such as film, TV, broadband, computers,
mobile devices and the printed page to engage audiences around the world in
narrative and immersive story arcs. For four television seasons, Kring served
as the creator and executive producer of “Heroes,” NBC’s Emmy(R)-nominated
epic saga that chronicles the lives of ordinary people who discover they
possess extraordinary abilities. An estimated 76 million fans viewed “Heroes”
every week around the world on TV and via interactive online programming.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.2 billion people connect to one
another with a Nokia device – from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.
About Ovi
Ovi is a family of internet services for use on Nokia mobile devices that
keeps people connected to the people and things that matter. Ovi services
include Ovi Maps with walk and drive navigation and premium travel content;
apps, games and media from the content industry’s biggest names along with
independent developers. Content publishers are invited to distribute and
monetize their content through Ovi by visiting http://www.publish.ovi.com.
More information is available at http://www.ovi.com.
SOURCE Nokia Corporation