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AK Tweens Announces Dove Deodorant and Matching Body Mist as Premiere Sponsor of 2nd Annual AllyKatzz Tween Summit

June 22, 2010

NEW YORK, June 22 /PRNewswire/ — The 2nd Annual AllyKatzz Tween Summit is pleased to announce Dove go fresh Deodorant and Matching Body Mist as this year’s Premiere Sponsor.

(Logo: http://photos.prnewswire.com/prnh/20100222/NY58868LOGO-b )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100222/NY58868LOGO-b )

After the astounding success of last year’s inaugural summit, AK Tweens will be hosting the 2nd Annual AllyKatzz Tween Summit in New York City on October 10, 2010. More than two hundred tween girls from across the country will gather at the Altman Building to attend the one-of-a-kind event followed by a celebrity-studded concert at NYU Skirball Center.

“We love what AllyKatzz is doing to inspire tweens to share their thoughts and opinions,” said Heather Mitchell, Senior Manager, Unilever Personal Care. “Through this partnership and our educational website for parents, DontFretTheSweat.com, we hope to encourage tweens to face every new challenge and opportunity with confidence.”

Cool & Confident Girl Contest

During the summit, tween girls will be encouraged to “Speak Up, Be Heard, and Change Their World.” To celebrate this idea, Dove go fresh Deodorant and Matching Body Mist is launching a “Cool and Confident Girl” contest on AllyKatzz.com in conjunction with the announcement of its sponsorship.

The winner of the Cool and Confident Girl will be awarded a VIP trip to the Tween Summit with her “BFF.” The contest winner will also serve as the official Dove go fresh tween Ambassador during the summit, sharing her experience through her very own blog posts on AllyKatzz.com.

To enter the contest, girls between the ages of 8-12 must submit an essay (250 words or less) describing how she stays positive and confident through the challenging tween years. Judging will be based on originality, creativity and inspirational quality of the entry as well as the entrant’s engagement in activities that promote confidence.

The contest runs through August 6, 2010. Visit http://www.allykatzz.com/dovedeodorant/ for official rules and more information or http://www.dlblairsweepstakes.com/dovedeodorant/ to enter.

ABOUT DOVE

The Dove mission is to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves. Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove is available nationwide in food, drug and mass outlet stores. www.dovegofresh.com

ABOUT AK TWEENS & ALLYKATZZ.COM

AK Tweens is the premier tween-teen girl resource for everything girls are, want, and want to be. AK Tweens is built around the country’s largest COPPA compliant tween reporter and social networking site, AllyKatzz.com. 100,000 tweenage girl members come to AllyKatzz.com to share uncensored information about what’s going on in their worlds. Constantly evolving to address the needs of tweens, in 2009/2010 AK Tweens added Tween Summits and Tween Town Hall Meetings to its arsenal of outreach opportunities. Denise Restauri, Founder and CEO, is the country’s foremost tween girl expert. Restauri is a frequent commentator on the subject of tween-teen girls on national television, newspapers, magazines and radio programs including CBS Early Show, The Today Show, BBC America, ABC, NPR, E!Online, USA TODAY, People Magazine and many others.

SOURCE AK Tweens


Source: newswire



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