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Zagat Surveys New York City Nightlife for 10th Year

June 29, 2010

NEW YORK, June 30 /PRNewswire/ — Zagat released the results of its 2010/11 New York City Nightlife Survey today. The new guide covers 1,014 nightspots rated and reviewed by 5,719 local night owls. Besides being available in bookstores and newsstands, the guide can be accessed via ZAGAT.com and ZAGAT TO GO for iPhone, Android and more.

Happy Anniversary: It’s been 10 years since Zagat’s first NYC nightlife survey was published in 2000 and in that time there has been a veritable nightlife revolution. We saw the rise and fall (and rise again) of the Meatpacking District, the emergence of mixology and witnessed the most revolutionary change to nightlife since prohibition: the smoking ban. Quite controversial initially, it quickly became accepted (and appreciated). Neighborhoods that barely registered on the nightlife radar in 2000 blossomed in the Aughts: the Bowery, Lower East Side, Prospect Heights and Williamsburg. Speakeasies below and rooftops above became all the rage.

On the Downside: Surveyors report going out less – on average 1.8 times per week down from 2.3 at the start of the decade. Most of this decline followed Wall Street’s 2008 collapse. Before then the average times out per week was 2.0. One thing that has definitely gone up is average cost of a drink, now $10.78 versus $7.20 in 2000. What’s more, people are spending less per night – $51.25 this year down from $56.59 two years ago. This is consistent with responses to the question “What effect has the weak economy had on your nightlife habits?” Forty percent say they’re going out less; 32% say they’re being more attentive to prices; 31% report going to less expensive places; 32% report ordering fewer drinks and 19% say they’re ordering less expensive drinks – the declining pattern in NYC nightlife is illustrated by the following chart.


    Compared to last year, are you going out to bars, clubs and lounges...?
                                  2005/06  2007/08    2010/11
    More                               20%      18%        10%
    Same amount                        46%      46%        42%
    Less                               34%      36%        48%
    ----                              ---      ---        ---
    NET LOSS                         (14%)    (18%)      (38%)
    --------                        -----    -----      -----

Winners: Below are this year’s Top Newcomers, Appeal Winners and Most Popular. It’s noteworthy that six of the top fifteen spots are in hotels (see asterisks) and that this includes three of the five top newcomers.


    Top Newcomers:                 Top Appeal:         Most Popular:
    1. Jane Hotel Lobby*           1. Madame Geneva               1. 230 Fifth
                                    2. Dizzy's Coca
    2. Bar Pleiades*                Cola               2. Campbell Apartment
    3. Sweet Afton                 3. Raines Law Room                 3. 1 Oak
    4. Studio Square               4. Bemelmans Bar*   4. Brother Jimmy's
                                                        5. Four Seasons Hotel
    5. Ace Hotel Lobby*            5. King Cole Bar*    Bar+*
    +Indicates a tie with the
     place above
    Tops By Category:
    After Work/Uptown - Bemelmans Bar    Jazz Clubs - Dizzy's Club
    After Work/Midtown - King Cole Bar   Latin - Nuyorican Poets
    After Work/Downtown - Brandy Library Lesbian - Henrietta Hudson
    Art Bars - Box                       Mature Crowds - Dizzy's Club
    Beer Specialists - Radegast Hall     Meat Market - Plunge
    Bowling Alleys- Brooklyn Bowl        Music Clubs - Brooklyn Bowl
    Cabarets - Cafe Carlyle              Nightclubs - 1 Oak
    Cocktail Experts - Madam Geneva      Piano Bars - Brandy's
    Comedy Clubs - Comedy Cellar         Pool Halls - Fat Cat
    Dance Clubs - Santos Party House     Punk Bars - Manitoba's
    Dives - 55 Bar                       Quiet Conversation - Raines Law Room
    Frat House - Tortilla Flats          Rooftops - Top of the Tower
    Gay - Ritz                           Speakeasy-Style - Raines Law Room
    Hookahs - Karma                      Sports Bar - Ainsworth
    Hotel Bars - Bemelmans Bar           Strip Clubs - Rick's Cabaret
    Irish - Wilfie & Nell                Wine Bars - Terroir

Statistical Results: Here are the statistical results from the current 2010/11 Nightlife survey:

    1.  Average Drink Cost Inflation:
                      Average Drink
        Survey             Cost
        2010/11     $10.78 (+2.2%)**
        2007/08     $10.12 (+7.3%)**
        2005/06      $8.83 (+3.2%)**
        2003/04     $8.30 (+13.3%)**
         2002        $6.92 (-2.6%)**
         2000                  $7.20
    **Annual inflation rate

    2.  How much do you spend on an average night out (excluding dinner)?
                     2007/08   2010/11
                     -------   -------
    Average           $56.59    $51.25
    -------           ------    ------
    3.  What irritates you most about going out to bars, clubs and
    lounges?
    Crowding                  39%
    Noise                     17%
    Service                   15%
    Lines                     11%
    Clientele                  7%
    Prices                     7%
    Bouncer/door
     policy                    2%
    ------------             ---
    Others                     2%
    ------                   ---

    4.  Do you primarily frequent nightspots...?
    In your neighborhood           32%
    --------------------          ---
    Outside of your
     neighborhood                  68%
    ---------------               ---

    5. What's the ...?
                  Best       Worst
                  night      night
               to go out  to go out
    Monday             2%        29%
    Tuesday            5%        10%
    Wednesday          6%         2%
    Thursday          36%         3%
    Friday            22%        13%

    Saturday          27%        28%
    --------         ---        ---
    Sunday             2%        15%
    ------           ---        ---

    6.  When going out, do you usually...?
    Use public
     transportation            45%
    Take a cab                 33%
    Drive/carpool              11%
    Walk                       10%
    ----                      ---
    Other                       1%
    -----                     ---

    7.  At the end of your night out, do you usually...?
    Take a cab                 63%
    Use public
     transportation            19%
    Drive/carpool              11%
    Walk                        6%
    ----                      ---
    Other                       1%
    -----                     ---

    8.  What time do you typically head out to the bars, clubs and
    lounges?
    Happy hour              17%
    7 PM                     7%
    8 PM                    13%
    9 PM                    25%
    10 PM                   26%
    -----                  ---
    11 PM or later          12%
    --------------         ---

    9.  How late do you typically stay out at the bars, clubs and
    lounges?
    In before 11 PM           14%
    Midnight                  23%
    1 AM                      19%
    2 AM                      24%
    3 AM                      14%
    ----                     ---
    4 AM or later              6%
    -------------            ---
    10.  After a night out at bars, clubs and lounges, do you typically
    like to...?
    Get a bite to eat
     somewhere                38%
    Go right home to bed      38%
    Relax/activities at
     home                     19%
    Find/create the
     after party               4%
    ---------------          ---
    Walk around or catch
     movie                     1%
    --------------------     ---

    11.  It's a weeknight, you typically are drinking...?
    Wine                      43%
    Beer                      24%
    Mixed drinks              20%
    Non-alcoholic drinks      11%
    --------------------     ---
    Other                      2%
    -----                    ---

    12.  It's a Friday/Saturday night, you typically are drinking...?
    Mixed drinks             57%
    Wine                     20%
    Beer                     16%
    Non-alcoholic drinks      3%
    --------------------    ---
    Other                     4%
    -----                   ---

    13.  Which do you prefer...?
    Live music                33%
    DJs                       30%
    Quiet ambiance            22%
    --------------           ---
    Jukeboxes                 15%
    ---------                ---

    14.  What do you think of the growing trend of bars with master
    mixologists?
    An excuse to charge more
     for drinks                     47%
    Fun and harmless gimmick        22%
    A great addition to the
     nightlife scene                18%
    -----------------------        ---
    I don't know                    13%
    ------------                   ---

    15.  What type of nightspots do you typically go to on a...?
                            Week-      Fri./Sat.
                            night        night
    Lounge                       12%           15%
    Restaurant bar               15%           13%
    Wine bar                     13%           11%
    Performance venue             6%            9%
    Pub                          12%            9%
    Hotel bar                     9%            8%
    Dance clubs                   2%            7%
    Dives                         7%            6%
    Jazz club/piano bar           5%            6%
    Sports bar                    9%            6%
    Speakeasy-style               5%            5%
    Microbrewery                  4%            3%
    ------------                ---           ---
    Frat-mospheric                1%            2%
    --------------              ---           ---

    16.  What do you think of the current craft beer trend?
    A great addition to the
     nightlife scene                   25%
    Fun                                24%
    Silly                               9%
    -----                             ---
    Don't know/care                    42%
    ---------------                   ---

    17.  Do you think the nightlife in Midtown is making a comeback?
    Yes                       36%
    No                        23%
    ---                      ---
    Don't know/care           41%
    ---------------          ---

    18.  What effect, if any, has the weak economy had on your nightlife
    habits? (Check all that apply)
    I'm going out less                 40%
    I'm being more attentive to
     prices                            32%
    I'm going out to less
     expensive places                  31%
    I'm ordering fewer drinks
     out                               22%
    I'm ordering less expensive
     drinks                            19%
    I'm less likely to go to new
     nightspots                        12%
    Other                               2%
    -----                             ---
    The economy hasn't affected
     my habits                         25%
    ---------------------------       ---

    19.  What is NYC's hottest nightlife neighborhood?
    1.  Meatpacking
     District
    2.  Lower East Side
    3.  East Village
    ----------------

About Zagat Survey, LLC

Zagat Survey is the world’s most trusted source for information about where to eat, drink, stay and play around the globe, and such has become a symbol of quality. Zagat Survey rates and reviews airlines, restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas and a range of other entertainment categories in more than 100 countries. It has been lauded as the “most up-to-date, comprehensive and reliable guides ever published” and as “a necessity second only to a valid credit card.” Zagat content is available in print, on the web, on the mobile web, iPhone, BlackBerry and on TV. For more information, visit ZAGAT.com.

SOURCE Zagat Survey, LLC


Source: newswire



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