Baristanet to Carry Forward Local Experiment Initiated by The New York Times
MONTCLAIR, N.J., June 30 /PRNewswire/ — On July 1, Baristanet.com, a privately-held media company, is expanding coverage to three additional communities in Northern New Jersey. The new site will begin covering Maplewood, Millburn and South Orange as The New York Times today ends publication of The Local in New Jersey and directs its readers in those three towns to Baristanet.
Baristanet has served Montclair, Glen Ridge and Bloomfield N.J. — towns encompassing about 90,000 people — since 2004. Expanding to Maplewood, South Orange and Millburn will bring Baristanet’s coverage area to 150,000. Baristanet was named the Best Placeblog in America in 2007 and joined the New Jersey Press Association in 2009.
Owned and run by veteran journalists Debbie Galant, a former Jersey columnist for The Times, and Liz George, an editor for the New York Daily News, Baristanet is known for its bold writing style and vibrant dialogue with readers.
Baristanet has had more than 25 million page views, is supported by more than 50 advertisers and is the local online destination for breaking news, opinionated views, entertainment, food, parenting and real estate coverage.
The Times will continue its experiment in online hyperlocal journalism in Brooklyn, N.Y., and in Manhattan’s East Village, through its partnerships with the CUNY Graduate School of Journalism and the Arthur L. Carter Journalism Institute at New York University. The Times launched The Local in Brooklyn (nytimes.com/fortgreene) and New Jersey in March 2009, and is working with NYU to start up the East Village site later this summer. Other local initiatives being undertaken by The Times include The Scoop, a free iPhone app offering The Times’ favorite restaurants, bars, events and experiences in New York; The New York Times Real Estate app for the iPhone, and collaborative local news reports in the Bay Area and Chicago.
“Hyperlocal journalism is constantly evolving, and as The Times continues to investigate this arena, we’ll watch with great interest how our friends at Baristanet advance the cause in Maplewood, South Orange and Millburn,” said Jim Schachter, associate managing editor.
Baristanet embarks on this mission aided by journalist and Maplewood resident Jolie Solomon, as well as contributors from Maplewood, South Orange and Millburn.
“These are towns we already know, frequent and love,” said Baristanet founder Debbie Galant. “We’ll honor the community established by The Local while putting our own stamp on it.”
Residents of Montclair and surrounding towns have long referred to the area as “Baristaville” in homage to the popular website.
“Baristaville is one part geography, one part personality and one part state of mind,” said Liz George, co-owner of Baristanet. “We’ve wanted to ‘move’ to Maplewood ever since we sneaked into the town pool and blogged about it. We look forward to bringing these neighboring towns together into one Baristaville.”
Barista Kids, a joint venture with Baristanet, is an indispensable parenting guide.
SOURCE Baristanet LLC