Yellowbook Partners With Adaffix to Bring Award Winning Smart Phone App to United States

July 7, 2010

UNIONDALE, N.Y., July 7 /PRNewswire/ — Yellowbook, a national leader in local search, announced today that it has joined forces with adaffix, developer of a new social call recognition and recommendation application for smart phones, to introduce unique, time-saving functionalities to smart phone users across the United States. Previously available only in Denmark, Germany and Austria, the mobile app adds relevant content to outbound and inbound calls in real time.

“To launch our award winning mobile app in the US, we wanted a partner with a national footprint and an innovative mobile portfolio,” said Claudia Poepperl, CEO and founder of adaffix. “Yellowbook was the only company that fit our criteria, and more.”

“Partnering with adaffix allows us to introduce an advanced smart phone level of utility to yellowbook.com users,” added Mike Wilson, general manager and vice president – digital media at Yellowbook. “One key feature is the app’s ability to auto-suggest alternate local businesses to callers if they get a busy signal or no answer. In critical and time-sensitive situations, hitting re-dial shouldn’t be the only option. “

The award winning mobile application also identifies callers outside a smart phone user’s contact list, and can be linked to the user’s Facebook accounts, automatically displaying friends’ photos and latest status when they call.

Joining Yellowbook’s established, highly rated mobile portfolio which includes a range of yellowbook.com native and mobile web apps for Android, Blackberry, iPhone, the newly released iPad and more, information on the adaffix app and free download can be can be found at yellowbook.com

About Yellowbook

Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.

Yellowbook’s marketing portfolio includes: Website design, hosting and optimization; scalable, customizable SEM and SEO programs; online advertising and video on one of the top 50 websites in the United States, yellowbook.com; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and more. For more information, visit http://corporate.yellowbook.com/

    Media Contact:     Liz Opacity
                       Weber Shandwick

SOURCE Yellowbook

Source: newswire

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