Private Media Group and Playboy TV International Extend Private Spice TV-Channel Contract for Five Years

July 8, 2010

BARCELONA, Spain, July 8 /PRNewswire-FirstCall/ — Private Media Group, Inc. (Nasdaq: PRVT) a worldwide leader in premium quality adult entertainment content, today announced it has extended its partnership with Playboy TV International in their joint venture, the European broadcast channel Private Spice, for a further five years.

Under the terms of the agreement, Playboy TV International will continue to operate, distribute and market the Private Spice channel with Private providing its premium quality content, brand and marketing support. Distributed via DTH, DTT and cable, Private Spice is one of the Company’s most successful and popular adult entertainment offerings. With Private’s unsurpassed European IPTV distribution network the renewed deal ensures that Private’s content is available on every content platform in Europe.

Ilan Bunimovitz, Chief Executive Officer of Private commented:Private Spice has been a successful revenue generator for both companies and now with the channel being available in 22 European countries, we are seeing a steady growth from this partnership. Renewing this deal shows we have a committed partnership with Playboy TV International, giving us this unique positioning in the adult broadcast market.”

Jeremy Yates, Managing Director of Playboy TV Europe added: Private Spice continues to be highly successful because of our excellent distribution network and the fact that with Private and our own adult library we have one of the best, most varied and extensive line-ups in the industry.”

Private Spice

Launched in 2005, Private Spice has rapidly become one of Europe’s most sought after and fastest growing premium adult networks now reaching subscribers in over 22 countries. Private Spice is broadcast to cable and direct-to-home (DTH) satellite TV subscribers across Europe. Private Spice uses the best producers from Europe and North America to deliver the highest quality programming 24 hours a day.

About Playboy Television International

Playboy TV International, a division of Playboy Enterprises, Inc., develops and operates quality adult entertainment television networks worldwide under the Playboy TV and Spice brands. Playboy TV International has full ownership of the Playboy TV in the United Kingdom and Europe as well as an equity interest in Playboy TV Japan, Channel Ruby and Playboy TV Latin America & Iberia. Under strategic alliances with leading international partners, Playboy TV International operates branded networks in Australia, France, Germany, Hong Kong, Israel, South Korea, New Zealand, Poland, Scandinavia, Taiwan, and Turkey. Playboy TV International also distributes content through commercial web sites, via mobile platforms, on DVD, and to pay television stations.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 104 network operators in 45 countries, digital TV via 38 platforms in 24 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of luxury consumer products. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private .com

    For further information please contact:
    Giles Hirst
    Marketing Director
    Private Media Group
    Tel +34 93 620 80 90

    Jared Dougherty
    Playboy TV International
    Tel +1 323 276 4355

SOURCE Private Media Group

Source: newswire

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