Mogreet Expands Executive Team, Gears Up For Continued Growth
LOS ANGELES, July 12 /PRNewswire/ — Mogreet, the leading mobile video-based marketing platform, today announced the hiring of Scott Rogers as Vice President of Sales and Brand Solutions and the promotion of John Allen to Vice President of Entertainment Sales. With a combined 30+ years of industry experience, Rogers and Allen will play an integral role in Mogreet’s continued growth in the mobile marketing sector.
“Mogreet has an aggressive growth strategy and we have a seasoned, smart, and passionate team that will achieve the goals we’ve set for the company,” said James Citron, CEO and Co-Founder of Mogreet. “We are pleased to have attracted an executive of Scott’s caliber to join our team. He has the vision and the right sales, management, and leadership skills to continue to grow Mogreet’s roster of top brands using the company’s platform for their mobile marketing needs. In his new role, John will bring a laser focus to expanding Mogreet’s business and relationships in the entertainment channel, where we have a significant opportunity to help the industry increase consumer engagement and generate higher ROI for mobile campaigns, using mobile video marketing.”
Rogers was formerly the Sr. Director, Brand Solutions, at Hipcricket, an industry leader in mobile marketing. While at Hipcricket, Rogers sold mobile marketing programs to leading consumer brands and marketers including Dr. Pepper/Snapple, New York and Company, Macy’s, General Motors, Nestle Waters, Things Remembered, Coors and more. Rogers has more than 15 years of experience in the advertising, entertainment and media industry, focusing primarily on sales and new business development for companies including Televisa Publishing International and Sony Pictures Television International. Rogers earned his BA/BS from the University of Santa Barbara.
Prior to his appointment to Vice President of Entertainment Sales, Allen was the Director of Sales at Mogreet. He has been instrumental in Mogreet’s growth, most recently working with new customers, including ABC Television and Jabra, including launching the first global MMS campaign with Jabra across Canada, Europe and Asia-Pacific. In his new role, Allen will lead the company’s growth in the entertainment sector, particularly within the broadcast, film and video game industries. Allen has more than 15 years of experience in digital sales and marketing, with a specific focus on emerging technologies.
Mogreet’s mobile marketing and messaging platform enables the seamless delivery of video, picture and text messages to nearly all mobile phones in North America and Europe. It is a cross-carrier solution that delivers SMS and MMS to more than 4,100 unique handset models across virtually every major mobile carrier in the United States, Canada and Western Europe, reaching a total market of 275 million+ consumers.
Founded in 2006, Mogreet enables marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate in mobile: mobile video messaging. The company has raised $8 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California. http://www.mogreet.com