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Weber Grills Introduces Its New Weber’s On the Grill(R) iPad App

July 12, 2010

PALATINE, Ill., July 12 /PRNewswire/ — Almost one year after the launch of its successful Weber’s On the Grill recipe and grilling technique app for the iPhone and iPod touch, Weber-Stephen Products Co. has just released a new Weber’s On the Grill app for the iPad®.

(Photo: http://photos.prnewswire.com/prnh/20100712/AQ32886-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100712/AQ32886-a)

(Photo: http://photos.prnewswire.com/prnh/20100712/AQ32886-b)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100712/AQ32886-b)

Like its iPhone and iPod touch cousins, the Weber’s On the Grill app for the iPad has a colorful, clean and greatly intuitive interface connected to a wide variety of multi-media functions. At an affordable $4.99 from the iTunes store, this grilling app has more than 250 triple-tested recipes from cookbooks such as best-sellers Weber’s Way to Grill(TM), Weber’s Real Grilling(TM) and Weber’s Charcoal Grilling(TM)–all written by 2010 James Beard Award nominee Jamie Purviance. iPad users can tag favorite recipes; view videos; create and share master shopping lists from selected recipes to easily take to the grocery store; and browse by the app’s wide variety of recipe food categories (appetizers, red meat, pork, chicken, seafood, vegetables, fruits and yes, even desserts). Forty sauces, marinades and rubs are also part of the repertoire. Weber’s On the Grill app also features a handy grilling timer that sounds off when food is done.

The new Weber’s On the Grill app for iPad has additional elements from the iPhone app: There are more than three times the videos (27) that include instructional grilling techniques demonstrated by Purviance and those that show how to set up gas and charcoal grills for direct or indirect heat methods (which any experienced outdoor griller will tell you is the first thing to know). It also allows users to make notes right on the recipes–such as substitutions for ingredients, flagging recipes best for a crowd, or any other observations–just as one would do on the pages of a cookbook.

Each recipe has a bold and beautiful aspirational photo of the finished plating that can be enlarged with one tap. And, these images aren’t too fussy to seem unachievable; rather, they encourage and inspire the outdoor griller inside us all.

Weber-Stephen Products Co., headquartered in Palatine, Ill., is the world’s top manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 55 years later, the family-owned company remains the industry leader with its Weber®, Weber® Q®, and Ducane® brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-Line(SM)

(1-800-GRILL-OUT®) and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com. The Weber Grill-Line and Weber Customer Service are closed on Christmas.


    For More Information, Contact:
    Sherry L. Bale                     Kim Durk
    Weber-Stephen Products Co.         For Weber-Stephen Products Co.
    224/836-2724                       312/492-7722
    sbale@weberstephen.com             kim@durkrion.com

SOURCE Weber-Stephen Products Co.


Source: newswire



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