Helium Interactive Announces Partnership with Lead Nurturing Vendor Marketo

July 13, 2010

TAMPA, Fla., July 13 /PRNewswire/ — Helium Interactive, a leading integrated marketing agency that focuses on health information technology firms announced its partnership with Marketo, an award winning provider of lead management solutions. The partnership expands the integrated marketing services offering provided by Helium Interactive with a powerful and easy to use marketing automation solution. Helium will integrate this offering into its lead management services, which will include lead nurturing plan development, and optimization of Marketo functionality to improve marketing ROI for healthcare IT vendors.

Kristan Evans, Vice President of Business Development of Helium Interactive, commented, “We are delighted to have the support of Marketo, one of the highest rated providers in the marketing automation space. Our company combines the expertise of healthcare technology with the right marketing resources to deliver outstanding marketing programs to our clients. Marketo’s marketing automation solution allows companies to differentiate themselves in today’s busy healthcare market by seamlessly executing lead nurturing campaigns that drive revenue to the bottom line.”

“We are excited to have Helium as a key partner. Their expertise in the healthcare industry will provide companies with an agency that can provide comprehensive vertical industry knowledge with end-to-end marketing capabilities,” said Amy Guarino, Vice President, Business Development, Marketo.

In support of this partnership, Helium will provide the services in three key areas; marketing automation plan development, database preparation and Marketo lead nurturing. Plan development includes defining success criteria, database segmentation, and content strategy to engage prospects. Database preparation includes lead clean-up, duplication management, and integration testing. Marketo lead nurturing includes landing page and email graphics and copywriting, testing and on-going refinement of campaigns using best practices.

About Helium Interactive

Helium Interactive creates targeted, results-oriented marketing for a wide range of clients in the healthcare IT industry, including such firms as Allscripts, Aprima, Wolters Kluwer, and Navicure. Its full range of integrated marketing services encompasses online marketing, branding and positioning, lead generation and automation, event marketing and thought leadership. As a full-service agency, Helium can either offer its customers complete marketing campaigns or work with them as an extension of their own marketing departments. For more information, please see www.heliuminteractive.com.

About Marketo

Marketo is the revenue cycle management company, revolutionizing how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.

Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle. Marketo won the 2010 CODiE award for ‘Best Marketing Solution’ and was voted ‘Best Marketing Automation Application’ and ‘Best Mass Emails Solution’ by Salesforce customers on the Force.com AppExchange. As of April 2010, more than 500 enterprise and mid-market clients in 14 countries have selected Marketo.

SOURCE Helium Interactive

Source: newswire

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