JCPenney, Warner Bros. Consumer Products and Olympic Gold Medalist and World Champion Nastia Liukin Announce Five-Market Tour to Support Launch of Supergirl by Nastia

July 15, 2010

BURBANK, Calif., July 15 /PRNewswire/ — Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, and JCPenney announced today that five-time Olympic Medalist and World Champion Nastia Liukin will debut her new collection, Supergirl by Nastia, as part of a five-market tour that will visit JCPenney stores around the country. As part of the tour, Nastia will provide young girls motivational advice on achieving their goals, feeling confident and being smart, strong and empowered — being a Supergirl. Nastia will also introduce her new fun, affordable lifestyle collection, Supergirl by Nastia, available exclusively at JCPenney stores nationwide.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/supergirltour/42100/

The Supergirl by Nastia collection features trend-right, affordable apparel that encourages a message of empowerment, creativity, strength, intelligence and independence — the symbolic attributes and S-Shield of Supergirl, the iconic DC Comics super heroine. The collection, created for today’s 4-12-year-old girls, will be available exclusively at JCPenney — in stores and on jcp.com — beginning July 20, just in time for the back-to-school season.

The tour kicks off on July 24 in New York City, with additional stops in Dallas, Texas; Chicago, Illinois; Glendale, California; and Orlando, Florida. Joining in each market will be kids from JCPenney’s Afterschool Fund and other local community groups who will enjoy an empowering message from Nastia, as well as the opportunity for prizes, including a shopping spree for back-to-school clothes, courtesy of JCPenney.

Nastia Liukin will be on hand to host the action-packed New York event, which will feature live gymnastic exhibitions, dance performances, fashion presentations and even onsite stretching and tumbling classes for young girls. Nastia will also offer styling tips and host a meet and greet for attendees and prizes will be awarded to lucky winners throughout the event.

“I am so excited to be partnering with Warner Bros. Consumer Products and JCPenney for this national tour in support of the Supergirl by Nastia line. It will be great to interact with so many young girls and communicate the important message of empowerment,” said Liukin. “The collection is inspired by the iconic Supergirl S-Shield and I know that girls everywhere will love and embrace its spirit.”

“The Supergirl S-Shield is considered a universal symbol of girl power and we’re looking forward to celebrating with Nastia and fans around the country as we unveil the highly anticipated Supergirl by Nastia collection,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Today’s girl is truly a Supergirl and we are proud to be partnering with Nastia Liukin and JCPenney to bring the entire collection to life at retail for all girls and their parents.”

The line will retail from $20 – $38, making it affordable and exciting for girls to style themselves like a Supergirl. The collection will include active fleece, dresses and tunics, knit pants, signature Supergirl tees, dancewear, fashion leggings, shrug tops and more.

“We are proud to say that Supergirl by Nastia is available exclusively at JCPenney and we look forward to hosting this five-city tour to celebrate in conjunction with Nastia Liukin and Warner Bros. Consumer Products,” said Clark McNaught, senior vice president and general merchandise manager of JCPenney’s children’s division. “The launch of Supergirl by Nastia arrives just in time for back-to-school and underscores our commitment to deliver stylish, affordable brands that resonate with our customers.”

Nastia will conduct personal appearances to promote Supergirl by Nastia at JCPenney locations in five markets:

  • July 24: New York, NY – Greeley Square Park at 33rd Street and 6th Avenue
  • July 31: Frisco, TX – Stonebriar Mall
  • August 7: Schaumburg, IL – Woodfield Mall
  • August 21: Glendale, CA – Glendale Galleria
  • August 28: Orlando, FL – The Florida Mall

For the past four years, Warner Bros. has been supporting female athletes with the Supergirl Jam, the only large-scale, all-girls action sports competition and lifestyle/music festival. The Supergirl S-Shield is the universally recognized symbol of strength and leadership under which today’s sports girls unite. These “actionistas” embody the intelligence, independence, strength and creativity of the Supergirl brand.

Nastia will make a special appearance at this year’s Supergirl Jam set to take place on August 22 in Venice Beach, CA.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.

About Nastia Liukin

At the 2008 Olympic Games in Beijing, Liukin’s total of five medals tied the U.S. gymnastics record for most medals in one Olympic Games, currently held by Mary Lou Retton (1984) and Shannon Miller (1992). Liukin’s medals are: gold – all-around; silver – team, balance beam and uneven bars; and bronze – floor exercise. Liukin is just the third U.S. woman to win the Olympic all-around crown. Liukin has nine world medals to her credit. Liukin and her teammates on the 2007 U.S. Women’s World Championships Team were selected as the 2007 U.S. Olympic Committee’s Team of the Year. Following her success in Beijing, Nastia was named the International Gymnastics Federation Athlete of the Year, Women’s Sports Foundation Individual Sportswoman of the Year, and the United States Sports Academy’s Female Athlete of the Year. In 2009, she was named USAG Athlete of the Year, USAG Sportswoman of the Year and won an ESPY for Female Athlete of the Year. With an undeniable presence on and off the mat, Nastia has secured a multitude of promotional partnerships including Covergirl, Visa, AT&T, Pure Sport, Secret, Sega and the cover of the Wheaties box. Nastia has appeared in several television projects such as the hit TV series, Gossip Girl; the documentary, USA Gymnastics: Behind the Team; and the feature film, Stick It. She was also chosen as one of 2009′s most influential women by MSN Lifestyle.

About JCPenney

JCPenney is one of America’s leading retailers, operating 1,107 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at a compelling price. Traded as “JCP” on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney’s “Every Day Matters” brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company’s approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. For more information visit www.jcpenney.net

SUPERGIRL and all related characters and elements are trademarks of and (C) DC Comics.


    Media Contacts:

    Warner Bros. Consumer Products
    Rita Cooper
    Director, Worldwide Public Relations

    JCPenney Corporate Communications
     (business and trade media relations):
    Kate Coultas

    JCPenney Brand Publicity (lifestyle media
    Merianne Roth

SOURCE Warner Bros. Consumer Products

Source: newswire

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