Iams Partners With DogChannel.com and CatChannel.com to Launch Camp Doggie and Camp Kitty

July 21, 2010

IRVINE, Calif., July 21 /PRNewswire/ — DogChannel.com and CatChannel.com, the leading online destinations for dog and cat lovers, powered by Dog Fancy® and Cat Fancy® magazines, announces Camp Doggie and Cat Kitty, no-cost, interactive virtual summer camps for dogs, cats and their owners, sponsored by Iams brand dog and cat food.

The Iams Camp Doggie and Camp Kitty program runs from July 6 – August 31, 2010. DogChannel.com and CatChannel eClub members can sign up for scavenger hunts, paw painting, ghost stories and more. Members can also earn badges and take quizzes for extra profile points.

Those interested in joining these virtual camps can sign up for FREE at http://www.DogChannel.com/CampDoggie and http://www.CatChannel.com/CampKitty.

“Camp Doggie and Camp Kitty provides dog and cat owners from around the globe the opportunity to learn more about their dogs and cats and have fun doing it,” says Michelle Williams, DogChannel.com and CatChannel.com’s Internet marketing director.

Each week new games and activities are introduced for Club Dog and Club Cat campers and their dogs and cats to enjoy through the schedule of Camp Doggie and Kitty Events. The top seven campers who complete Camp Doggie and Camp Kitty will be recognized on awards day: August 31, 2010.

To schedule an interview with one of the editors, contact Lisa MacDonald, marketing director, at 949-855-8822, ext. 3345.

About BowTie, Inc.

BowTie, Inc. is the leader in special-interest pet magazines, trade magazines, books and websites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders and pet professionals worldwide. Divisions of BowTie, Inc. include BowTie Magazines, BowTie Press, BowTie News, Thoroughbred Times Company, Global Distribution Services and www.AnimalNetwork.com.

About P&G Pet Care

For more than 60 years, Procter & Gamble Pet Care (NYSE: PG), the maker of Iams, Eukanuba, and Iams Veterinary Formulas has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Iams Veterinary Formulas or general pet care and nutrition information, call the Iams Veterinary Formulas Specialists at (800) 535-8387. You can also visit us on the Web at www.iams.com or www.eukanuba.com.

SOURCE BowTie, Inc.

Source: newswire

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