Harry & David Joins Forces with QVC, Inc.

July 23, 2010

MEDFORD, Ore., July 23 /PRNewswire/ — Harry & David, the leader in gourmet food gifts and consumables, is thrilled to announce a new partnership with QVC, Inc., the leader in electronic retailing and live television shopping. This dynamic venture will leverage the strengths of both parties to offer consumers a comprehensive “year-round” product mix that will feature unique gourmet food offerings designed specifically for self consumption, entertaining and gifting.

“QVC is the marquis player operating in the television shopping platform. Their attention to quality and the customer experience is second to none and with their seasoned gourmet food category that caters to millions of bona fide ‘foodies’ as well as more casual gifters and purchasers, there could not be a better place for Harry & David to deliver our special brand of happiness,” says Jane Terker, EVP Chief Merchandising Officer at Harry & David.

Product offers will be featured on a consistent basis in QVC regular food themed programming as well as Harry & David branded programming. Additionally, QVC.com will carry an extended assortment to complement the television offerings. The first offer will be available on QVC’s “Christmas in July” show airing on July 24th at 3:00pm EST.

About Harry & David

Harry & David is a leading lifestyle and gourmet gift company that brings joy and celebration to the way people connect, work and play. With a 75-year reputation for genuine farm-to-table freshness and unsurpassed artisanal quality, Harry & David is legendary for exclusive gifts such as the Fruit-of-the-Month Club® collection, featuring top-quality fruit, pampered on the tree, picked at its peak; Royal Riviera®, Pears, prized for their lush juiciness, melting texture and exquisite flavor; Oregold® Peaches, the biggest, juiciest, sweetest-tasting peaches you’re likely to taste; and Moose Munch® gourmet popcorn confection made exclusively in our own confectionery in flavors for everyone – some with nuts, some sweet, and some savory. Gifts from Harry & David, and its brands Cushman’s and Wolferman’s, are designed for festive occasions, entertaining and self enjoyment throughout the year. Through its stores, catalogs and website, Harry & David offers an affordable “best-of-class” experience as part of everyday life. Happiness Delivered!


SOURCE Harry & David

Source: newswire

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