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Last updated on April 21, 2014 at 10:19 EDT

JCPenney, Warner Bros. Consumer Products and Olympic Gold Medalist and World Champion Nastia Liukin Kick-Off Five-Market Tour to Support Launch of Supergirl by Nastia

July 26, 2010

BURBANK, Calif., July 26 /PRNewswire/ — Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, joined forces in New York City this past Saturday to debut an all new collection of clothing for girls called Supergirl by Nastia. The event is part of a five-market tour, visiting JCPenney stores around the country. As part of the tour, Nastia is providing young girls motivational advice on achieving their goals, feeling confident and being smart, strong and empowered — being a Supergirl. Liukin also introduced the new fun, affordable lifestyle collection, which is available exclusively at JCPenney stores nationwide.

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Liukin was on hand to host the action-packed, kick-off event at New York’s Greeley Square Park in front of JCPenney, which featured live gymnastic exhibitions, dance performances, fashion presentations and even onsite stretching and tumbling classes for young girls. Nastia also hosted a meet and greet for attendees and prizes were awarded to lucky winners throughout the event.

“The New York kick-off event was such an incredible way to introduce Supergirl by Nastia to young girls and help communicate a message of empowerment,” said Liukin. “It was so much fun to interact with all of the girls and I am thrilled to be able to continue hosting the remaining events all across the country!”

Following Saturday’s debut in New York City, the tour is set to make additional stops in Dallas, Texas; Chicago, Illinois; Los Angeles, California; and Orlando, Florida. Joining in all markets will be kids from JCPenney’s Afterschool Fund and other local community groups who will enjoy an empowering message from Nastia, as well as the opportunity for prizes, including a shopping spree for back-to-school clothes, courtesy of JCPenney.

The Supergirl by Nastia collection features trend-right, affordable apparel that encourages a message of empowerment, creativity, strength, intelligence and independence — the symbolic attributes and S-Shield of Supergirl, the iconic DC Comics super heroine. The collection, created for today’s 4-12-year-old girls, is now available exclusively at JCPenney, just in time for the back-to-school season.

The line retails from $20 – $38, making it affordable and exciting for girls to style themselves like a Supergirl. The collection includes active fleece, dresses and tunics, knit pants, signature Supergirl tees, dancewear, fashion leggings, shrug tops and more.

Nastia will conduct personal appearances to promote Supergirl by Nastia at the following JCPenney locations:

  • July 31: Frisco, TX – Stonebriar Mall
  • August 7: Schaumburg, IL – Woodfield Mall
  • August 21: Glendale, CA – Glendale Galleria
  • August 28: Orlando, FL – The Florida Mall

For the past four years, Warner Bros. has been supporting female athletes with the Supergirl Jam, the only large-scale, all-girls action sports competition and lifestyle/music festival. The Supergirl S-Shield is the universally recognized symbol of strength and leadership under which today’s sports girls unite. These “actionistas” embody the intelligence, independence, strength and creativity of the Supergirl brand.

Nastia will make a special appearance at this year’s Supergirl Jam set to take place on August 22 in Venice Beach, CA.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.

About Nastia Liukin

At the 2008 Olympic Games in Beijing, Liukin’s total of five medals tied the U.S. gymnastics record for most medals in one Olympic Games, currently held by Mary Lou Retton (1984) and Shannon Miller (1992). Liukin’s medals are: gold – all-around; silver – team, balance beam and uneven bars; and bronze – floor exercise. Liukin is just the third U.S. woman to win the Olympic all-around crown. Liukin has nine world medals to her credit. Liukin and her teammates on the 2007 U.S. Women’s World Championships Team were selected as the 2007 U.S. Olympic Committee’s Team of the Year. Following her success in Beijing, Nastia was named the International Gymnastics Federation Athlete of the Year, Women’s Sports Foundation Individual Sportswoman of the Year, and the United States Sports Academy’s Female Athlete of the Year. In 2009, she was named USAG Athlete of the Year, USAG Sportswoman of the Year and won an ESPY for Female Athlete of the Year. With an undeniable presence on and off the mat, Nastia has secured a multitude of promotional partnerships including Covergirl, Visa, AT&T, PureSport, Secret, Sega and the cover of the Wheaties box. Nastia has appeared in several television projects such as the hit TV series, Gossip Girl; the documentary, USA Gymnastics: Behind the Team; and the feature film, Stick It. She was also chosen as one of 2009′s most influential women by MSN Lifestyle.

About JCPenney

JCPenney is one of America’s leading retailers, operating 1,107 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at a compelling price. Traded as “JCP” on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney’s “Every Day Matters” brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company’s approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. For more information visit www.jcpenney.net

SUPERGIRL and all related characters and elements are trademarks of and © DC Comics.

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    Media Contacts:

    Warner Bros. Consumer Products
    Rita Cooper
    Director, Worldwide Public Relations
    818-954-3821
    rita.cooper@warnerbros.com

    JCPenney Corporate Communications (business and trade media relations):
    Kate Coultas
    972-431-3400
    jcpcorpcomm@jcpenney.com

    JCPenney Brand Publicity (lifestyle media relations):
    Merianne Roth
    972-431-2317
    mroth4@jcpenney.com
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SOURCE Warner Bros. Consumer Products


Source: newswire